| Abstract | 第4页 |
| Chapter 1:Introduction | 第6-9页 |
| Chapter 2:Literature Review | 第9-24页 |
| 2.1 Marketing Conception | 第9-12页 |
| 2.2 Who is involved in school marketing | 第12-14页 |
| 2.3 School choice process | 第14-17页 |
| 2.4 Marketing mix for school marketing | 第17-20页 |
| 2.5 Social service quality measuring | 第20-24页 |
| Chapter 3:Research Methodology | 第24-26页 |
| Chapter 4:Results & Analysis | 第26-48页 |
| 4.1 Respondents' psychographic and demographic characteristics | 第27-35页 |
| 4.2 Analysis of relationship measures | 第35-36页 |
| 4.3 Analysis of selection factor | 第36-38页 |
| 4.4 Proposed training school marketing mix | 第38-48页 |
| Chapter 5:Discussion & Conclusions | 第48-50页 |
| Chapter 6:Research Limitations & Suggestions for Future Research | 第50-52页 |
| References | 第52-57页 |
