| Abstract | 第5页 |
| 摘要 | 第6-9页 |
| Chapter 1 Introduction | 第9-15页 |
| 1.1 Background of the study | 第9-12页 |
| 1.2 Research significance and objective | 第12-13页 |
| 1.2.1 Significance of the study | 第12页 |
| 1.2.2 Objectives of the study | 第12-13页 |
| 1.3 The structure of the thesis | 第13-15页 |
| 1.3.1 Research contents | 第13页 |
| 1.3.2 Research methods | 第13-15页 |
| Chapter 2 Literature Review | 第15-22页 |
| 2.1 Evolution of e-commerce | 第15-17页 |
| 2.2 Evolution of e-commerce in Bangladesh | 第17-22页 |
| 2.2.1 E-commerce in Bangladesh | 第18-19页 |
| 2.2.2 Online payment process in Bangladesh | 第19-20页 |
| 2.2.3 Probable market and challenges in Bangladesh | 第20页 |
| 2.2.4 E-commerce education in Bangladesh | 第20-22页 |
| Chapter 3 Related Theories of B2C E-commerce | 第22-31页 |
| 3.1 Introduction of B2C e-commerce | 第22-27页 |
| 3.1.1 Concepts of B2C e-commerce | 第22-23页 |
| 3.1.2 Characteristics of B2C e-commerce | 第23-25页 |
| 3.1.3 Business model of B2C e-commerce | 第25-27页 |
| 3.2 Related analysis models | 第27-31页 |
| 3.2.1 PEST analysis model | 第27-28页 |
| 3.2.2 Porter’s five forces model | 第28-31页 |
| Chapter 4 The Environmental Analysis of The Present Situation of B2C E-commerce in Bangladesh | 第31-56页 |
| 4.1 Macro environmental analysis- PEST analysis | 第31-42页 |
| 4.2 Microenvironmental analysis- Porter’s five forces analysis | 第42-56页 |
| 4.2.1 B2C e-commerce market description- entrants and substitutes | 第43-46页 |
| 4.2.2 B2C e-commerce consumer analysis- customers and suppliers | 第46-47页 |
| 4.2.3 Competitive environment analysis- rivalry | 第47-56页 |
| Chapter 5 Problems of B2C E-commerce in Bangladesh | 第56-62页 |
| 5.1 Problems about B2C e-commerce in Bangladesh | 第56-60页 |
| 5.1.1 The platform | 第56-58页 |
| 5.1.2 The logistics | 第58-59页 |
| 5.1.3 The payment | 第59-60页 |
| 5.2 Constraints on B2C e-commerce in Bangladesh | 第60-62页 |
| Chapter 6 Development Strategy of B2C E-commerce in Bangladesh | 第62-86页 |
| 6.1 Development goal of B2C e-commerce in Bangladesh | 第62-65页 |
| 6.1.1 Promotion of e-business and commerce infrastructure | 第64-65页 |
| 6.1.2 Online transaction and payment | 第65页 |
| 6.2 Strategy for the development of B2C enterprises in Bangladesh | 第65-86页 |
| 6.2.1 Key areas of B2C e-commerce | 第66-72页 |
| 6.2.2 B2C e-commerce support system | 第72-80页 |
| 6.2.3 B2C e-commerce innovative strategy | 第80-82页 |
| 6.2.4 B2C e-commerce talent strategy | 第82-83页 |
| 6.2.5 B2C e-commerce development guarantee | 第83-86页 |
| Conclusions | 第86-88页 |
| References | 第88-97页 |
| Acknowledgements | 第97页 |
