| 摘要 | 第6-8页 |
| ABSTRACT | 第8-9页 |
| 目录 | 第10-12页 |
| 中文详细摘要 | 第12-24页 |
| CHAPTER 1 INTRODUCTION | 第24-31页 |
| 1.1 Research Background | 第24-27页 |
| 1.2 Research Content | 第27-28页 |
| 1.3 Contribution of the research | 第28页 |
| 1.4 Research Method | 第28-29页 |
| 1.5 Organization of the study (structure of the thesis) | 第29-31页 |
| CHAPTER 2 LITERATURE REVIEW | 第31-52页 |
| 2.1 Consumption Behavior Theory | 第31-47页 |
| 2.1.1 Consumer's product valuation and typology of product benefits | 第33-39页 |
| 2.1.2 A Model of Customer Value for Consumer Markets | 第39-47页 |
| 2.2 International perspective | 第47-49页 |
| 2.3 Next generation light:LIGHT EMITTING DIODES (LED) | 第49-52页 |
| CHAPTER 3 METHODOLOGY | 第52-54页 |
| 3.1 Research Type | 第52页 |
| 3.2 Data collection method and procedure | 第52-54页 |
| CHAPTER 4 INDUSTRY ANALYSIS | 第54-67页 |
| 4.1 Common Lighting products and their features used in Bangladesh | 第54-59页 |
| 4.1.1 General lighting Service (GLS)/Incandescent lamp | 第54-55页 |
| 4.1.2 Tube Light (T8 and T5) | 第55-57页 |
| 4.1.3 Compact Fluorescent Lamp(CFL)(Energy Saving Lamp) | 第57-58页 |
| 4.1.4 Light Emitting Diode (LED)(Bulb and tube) | 第58-59页 |
| 4.2 Market Size and share in Bangladesh | 第59-65页 |
| 4.2.1 Compact Fluorescent Lamp (CFL):import data (2013) analysis | 第59-61页 |
| 4.2.2 Tube Light import data (2013) analysis | 第61-64页 |
| 4.2.3 Country wise import of LED lights 2013 data analysis | 第64-65页 |
| 4.3 Competitors' analysis | 第65页 |
| 4.4 Sector wise consumption pattern | 第65-67页 |
| CHAPTER 5 FACTORS BEHIND THE DEMAND SHIFTING | 第67-85页 |
| 5.1 Government Initiatives | 第67-68页 |
| 5.2 Financial and logistic support from International Organizations | 第68-71页 |
| 5.2.1 Infrastructure Development Company Limited (IDCOL) | 第68页 |
| 5.2.2 Japan International Cooperation Agency (JICA) | 第68-69页 |
| 5.2.3 Asian Development Bank (ADB) | 第69-71页 |
| 5.3 Private Organizations' initiatives | 第71-74页 |
| 5.3.1 Private awards and promotion | 第71-74页 |
| 5.3.2 Local Media promotion | 第74页 |
| 5.4 Electricity crisis and higher electricity bill | 第74页 |
| 5.5 Dependency on China (Production shifting) | 第74-75页 |
| 5.6 Environmental Concern | 第75-78页 |
| 5.6.1 Less Carbon-Dioxide (CO2) emission | 第75-78页 |
| 5.6.2 Health hazards related to the traditional lighting | 第78页 |
| 5.7 Factors affecting the consumers decisions | 第78-85页 |
| CHAPTER 6 BARRIERS TO THE TRANSFORMATION | 第85-88页 |
| 6.1 Consumption habit in Bangladesh | 第85页 |
| 6.2 Initial High Price | 第85-86页 |
| 6.3 Government level bureaucracy | 第86-87页 |
| 6.4 Lack of strong awareness campaign | 第87-88页 |
| CHAPTER 7 CONCLUSION AND PROSPECT | 第88-91页 |
| 7.1 Conclusion | 第88-89页 |
| 7.2 Managerial implication | 第89-90页 |
| 7.3 Limitation and further research | 第90-91页 |
| REFERENCE | 第91-96页 |
| APPENDIX | 第96-103页 |
| ACKNOWLEDGEMENT | 第103页 |
