| TABLE OF CONTENTS | 第4-5页 |
| List of Tables | 第5-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7页 |
| Introduction | 第8-11页 |
| 1. Necessity and purpose of the study | 第8-10页 |
| 2. Subject of the study | 第10-11页 |
| Chapter 1. Cosmetic consumption in Shanghai | 第11-13页 |
| 1.1. Introduction of Shanghai | 第11-12页 |
| 1.2. Cosmetic consumption in Shanghai | 第12-13页 |
| Chapter 2. Current situation of Chinese cosmetics | 第13-28页 |
| 2.1. Structure of cosmetic consumers in China | 第13-14页 |
| 2.2 Current situation of market share between domestic and foreign industries | 第14-16页 |
| 2.3 Current situation of Chinese cosmetic manufacture | 第16-19页 |
| 2.4. Current situation of the distribution of Chinese cosmetics | 第19-25页 |
| 2.5. Current situation of the import and export of Chinese cosmetics | 第25-28页 |
| Chapter 3. Current situation of Korean Cosmetics | 第28-40页 |
| 3.1 Current situation of Korean cosmetic industry | 第28-34页 |
| 3.2 Case study of Korean cosmetics industry entering China market | 第34-40页 |
| Chapter 4. Study the marketing strategy | 第40-42页 |
| 4.1 The problem of the Korean cosmetic brands' strategy toward China | 第40-41页 |
| 4.2 How to improve the Korean cosmetic brands' strategy toward China | 第41-42页 |
| Conclusion | 第42-45页 |
| 1. Summary of the study result | 第42-45页 |
| 2. Limitations and suggestion of the study | 第45页 |
| Reference | 第45-49页 |
