| 摘要 | 第1-6页 |
| Abstract | 第6-12页 |
| CHAPTER 1 INTRODUCTION | 第12-20页 |
| ·Selected topic background and research significance | 第12-16页 |
| ·Research Content of Dissertation | 第16-20页 |
| ·Strategic management theory and analysis method study | 第16页 |
| ·Bayer Crop Science’s SWOT analysis | 第16-17页 |
| ·Porter model analysis of Agriculture industry | 第17页 |
| ·Bayer Crop Science’s company strategy development strategy implementation safeguards measure research | 第17-20页 |
| Chapter 2 Strategic management related theories | 第20-39页 |
| ·Related strategic management theories | 第20-35页 |
| ·The concept of corporate strategy | 第20-22页 |
| ·The content of strategic management | 第22-23页 |
| ·Strategic management process | 第23-24页 |
| ·The analysis methods of the strategic management | 第24-35页 |
| ·SWOT analysis approach | 第25-27页 |
| ·Porter five forces model | 第27-30页 |
| ·BCG matrix | 第30-34页 |
| ·Comparative Analysis Method | 第34-35页 |
| ·Strategic Management Literature review | 第35-38页 |
| ·Resume | 第38-39页 |
| Chapter 3 Bayer Crop Science Ltd Company’s external environment analysis | 第39-62页 |
| ·Bayer Crop Science Ltd. Company’s development strategy | 第39-47页 |
| ·Bayer Crop Science Ltd. company’s profile | 第39-41页 |
| ·Bayer Crop Science Ltd company’s corporate governance | 第41-42页 |
| ·Bayer Crop Science Ltd Company’s Risk Management | 第42-45页 |
| ·Bayer Crop Science Ltd company’s e Sites and Regions | 第45-46页 |
| ·Bayer Crop Science Ltd Company’s Business position | 第46-47页 |
| ·The core business | 第46页 |
| ·Business growth | 第46-47页 |
| ·Bayer Crop Science Ltd Company’s the external environmental analysis | 第47-55页 |
| ·Bayer Crop Science Ltd Company’s opportunity analysis | 第47-50页 |
| ·China’s agricultural policy | 第47-48页 |
| ·WTO negotiations | 第48-49页 |
| ·The opportunities brought by the international market | 第49-50页 |
| ·Bayer Crop Science Ltd, Company’s threat analysis | 第50-53页 |
| ·Global competitive challenges in agriculture | 第50-52页 |
| ·Risks in China’s agriculture market | 第52-53页 |
| ·Analysis of competition situation in agriculture | 第53-55页 |
| ·Growing competitive pressures in the industry | 第53-54页 |
| ·The threats of potential new entrants at home and abroad | 第54-55页 |
| ·The company’s Agriculture Plan in China | 第55-61页 |
| ·Agricultural Plan Objective | 第55页 |
| ·Bayer’s Vision for China’s Agriculture | 第55-59页 |
| ·Future Challenges: Sustainability | 第59-61页 |
| ·Resume | 第61-62页 |
| Chapter 4 Bayer Crop Science Ltd Company’s internal environment analysis | 第62-76页 |
| ·Analysis the advantages and disadvantages in the human resources management | 第62-65页 |
| ·Human resources management advantages | 第62-64页 |
| ·Human resource management disadvantage | 第64-65页 |
| ·Analysis of marketing development advantage and disadvantages | 第65-66页 |
| ·Market development advantages | 第65-66页 |
| ·Market development disadvantages | 第66页 |
| ·Analysis of management situation | 第66-70页 |
| ·The competitive advantages in production and business operation | 第66-67页 |
| ·The competitive disadvantage in production and business operation | 第67-68页 |
| ·The advantage of the development in agriculture science and technology | 第68-69页 |
| ·Analysis the characteristics of the Bayer Company in brand management | 第69-70页 |
| ·Social responsibilities | 第69页 |
| ·Excellent product portfolio | 第69页 |
| ·Bayer's brand image | 第69-70页 |
| ·Disadvantages of Bayer Company in brand management | 第70页 |
| ·The company's investment in the product publicity | 第70页 |
| ·The main brand coordination with Chinese companies Products. | 第70页 |
| ·Bayer Crop Science Ltd Company’s strategic analysis | 第70-76页 |
| ·Bayer Crop Science Ltd .Company’s Strength analysis | 第70-74页 |
| ·Bayer Crop Science Ltd company’s weakness analysis | 第74-76页 |
| Chapter 5 Bayer Crop Science Ltd Company’s development strategy | 第76-92页 |
| ·Bayer Crop Science Ltd Company’s positioning | 第76-87页 |
| ·Bayer Crop Science Ltd company’s Mission | 第76-79页 |
| ·BCG analysis | 第79-87页 |
| ·The company strategic target system | 第87-92页 |
| ·The development strategy of the core competence | 第87-88页 |
| ·The extension strategy in China | 第88-89页 |
| ·The management strategy of project manager | 第89-90页 |
| ·The Business growth strategy | 第90-92页 |
| Chapter 6 The improvement scheme for Bayer Crop Science Ltd. Company’s development strategy | 第92-115页 |
| ·Human resources development and management | 第92-95页 |
| ·Providing multiple types of learning opportunities for the employees | 第92-93页 |
| ·Standardizing the training program for the customers | 第93-94页 |
| ·Improving the work efficiency of the employees | 第94-95页 |
| ·The financial management | 第95-101页 |
| ·Strengthening financial management | 第95-96页 |
| ·Fulfilling three new responsibilities | 第96-98页 |
| ·Improving company's business ability | 第98-100页 |
| ·Strengthening product brand protection | 第100-101页 |
| ·Strengthen of the agricultural enterprises | 第101页 |
| ·Culture | 第101-103页 |
| ·Corporate culture | 第101-102页 |
| ·Enterprise culture | 第102-103页 |
| ·A Strategic Framework for Bayer Crop Science Company | 第103-104页 |
| ·RECOMMENDED AGRICULTURAL PLAN RESPONSE | 第104-113页 |
| ·Section A: Customer Demand & Greater Market Access | 第104-106页 |
| ·Section B: Innovation in Product Development | 第106-109页 |
| ·Section C: Innovation Sustainable Agriculture | 第109-111页 |
| ·Section D: The way of improving | 第111-113页 |
| ·Resume | 第113-115页 |
| CONCLUSIONS | 第115-118页 |
| REFERENCE | 第118-120页 |
| ACKNOWLEDGEMENT | 第120页 |
