| 摘要 | 第1-7页 |
| Abstract | 第7-11页 |
| CHAPTER ONE INTRODUCTION | 第11-19页 |
| ·BACKGROUND | 第11-13页 |
| ·MOTIVATION OF THE STUDY | 第13-15页 |
| ·SIGNIFICANCE OF THE STUDY | 第15-16页 |
| ·RESEARCH METHOD AND QUESTIONS FOR PRESENT STUDY | 第16-17页 |
| ·ORGANIZATION OF THE THESIS | 第17-19页 |
| CHAPTER TWO LITERATURE REVIEW | 第19-37页 |
| ·GENRE THEORY | 第19-28页 |
| ·Introduction to Genre Analysis | 第19-20页 |
| ·Survey of Genre-based Writing Teaching | 第20-28页 |
| ·TEACHING OF BUSINESS ENGLISH WRITING | 第28-37页 |
| ·Importance of Teaching of Business English Writing | 第28-30页 |
| ·Objective of Teaching of Business English Writing | 第30-31页 |
| ·Results of the Questionnaire on Difficulties Facing University Students in Business English Writing | 第31-32页 |
| ·Existing Problems in Teaching of Business English Writing | 第32-37页 |
| CHAPTER THREE APPLICATION OF GENRE THEORY TO TEACHING OF BUSINESS ENGLISH WRITING | 第37-49页 |
| ·ESTABLISHED APPROACHES TO TEACHING OF BUSINESS ENGLISH WRITING | 第37-40页 |
| ·A TENTATIVE GENRE-BASED TEACHING APPROACH | 第40-42页 |
| ·SUGGESTED GENRE-BASED INSTRUCTIONAL TEACHING STRATEGY | 第42-49页 |
| ·An Integrated Genre-based Teaching Strategy | 第42-44页 |
| ·Suggested Genre-based Instructional Stages | 第44-46页 |
| ·Evaluation | 第46-49页 |
| CHAPTER FOUR MODELING MOVE STRUCTURE ANALYSIS IN TEACHING OF BUSINESS ENGLISH WRITING | 第49-64页 |
| ·OPTIONAL BUSINESS ENGLISH WRITING MODELS | 第49-50页 |
| ·A MODEL GENRE—SALES PROMOTIONAL LETTERS: WORKPLACE | 第50-64页 |
| ·Linguistic Criteria for Writing Sales Promotional Letters | 第50-52页 |
| ·Model-based Teaching of Sales Promotional Letter Writing | 第52-60页 |
| ·A Sample Analysis | 第60-64页 |
| CHAPTER FIVE CONCLUSION AND IMPLICATIONS | 第64-71页 |
| ·SUMMARY OF THE STUDY | 第64-65页 |
| ·PEDAGOGICAL IMPLICATIONS | 第65-69页 |
| ·Cultivating Genre Awareness | 第65-66页 |
| ·Building Genre Sensitivity | 第66-67页 |
| ·Transferability of Genre Knowledge to Writing | 第67页 |
| ·Improving Genre-based Approach in Teaching of Business English Writing | 第67-69页 |
| ·LIMITATIONS AND AREAS FOR FURTHER RESEARCH | 第69-71页 |
| Bibliography | 第71-76页 |
| Appendix A Questionnaire | 第76-78页 |
| Appendix B Sample Sales Promotional Letters | 第78-79页 |
| Acknowledgements | 第79-80页 |
| 在读期间科研成果目录 | 第80页 |
