| Abstract | 第1-7页 |
| 摘要 | 第7-8页 |
| Contents | 第8-11页 |
| Chapter One Introduction | 第11-15页 |
| ·Previous Research on English and Chinese Public Service Advertising | 第11-13页 |
| ·Purpose and Significance of the Present Research | 第13-14页 |
| ·The Structure of the Thesis | 第14-15页 |
| Chapter Two Theoretical Framework | 第15-32页 |
| 2 1 Halliday's Systemic- Functional Linguistic Theory | 第15-18页 |
| ·Interpersonal Meaning | 第18-23页 |
| ·The Study of Interpersonal Meaning Abroad | 第18-21页 |
| ·Thompson's Theoretical Framework | 第19-20页 |
| ·Martin's Appraisal Theory | 第20-21页 |
| ·The Study of Interpersonal Meaning in China | 第21-23页 |
| ·Li Zhanzi's Expanded Framework of Interpersonal Meaning | 第22页 |
| ·The Pattern of "Problem— Solution" Proposed by Huang Guowen | 第22-23页 |
| ·Main Aspects of Interpersonal Meaning | 第23-32页 |
| ·Mood | 第23-26页 |
| ·Modality | 第26-28页 |
| ·Person | 第28-29页 |
| ·Evaluation | 第29-32页 |
| Chapter Three Public Service Advertising | 第32-36页 |
| ·The Definition of Public Service Advertising | 第32-33页 |
| ·The Classification of Public Service Advertising | 第33-34页 |
| ·The Characteristics of Public Service Advertising | 第34-36页 |
| Chapter Four A Contrastive Analysis of Interpersonal Meaning of English and Chinese Public Service Advertising Texts | 第36-59页 |
| ·A Contrastive Analysis of Mood in English and Chinese Public Service Advertising Texts | 第36-43页 |
| ·Speech Roles in Public Service Advertising Texts | 第37页 |
| ·A Contrastive Analysis of Giving Information | 第37-41页 |
| ·Declaratives | 第37-39页 |
| ·Exclamatives | 第39-40页 |
| ·Interrogatives | 第40-41页 |
| ·A Contrastive Analysis of Demanding Action | 第41-43页 |
| ·Imperatives | 第41-42页 |
| ·Declaratives | 第42-43页 |
| ·A Contrastive Analysis of Modality in English and Chinese Public Service Advertising Texts | 第43-50页 |
| ·The Modes of Modality | 第43-47页 |
| ·Modalization | 第43-46页 |
| ·Modulation | 第46-47页 |
| ·The Realization of Modality | 第47-50页 |
| ·Modal Operators (High Value, Median Value and Low Value) | 第47-50页 |
| ·Modal Adjuncts | 第50页 |
| ·A Contrastive Analysis of Person in English and Chinese Public Service Advertising Texts | 第50-55页 |
| ·Interpersonal Meaning of Personal Pronouns | 第51-54页 |
| ·The First Personal Pronouns | 第51-52页 |
| ·The Second Personal Pronouns | 第52-54页 |
| ·The Third Personal Pronouns | 第54页 |
| ·Interpersonal Meaning of the Address Forms | 第54-55页 |
| ·A Contrastive Analysis of Evaluation in English and Chinese Public Service Advertising Texts | 第55-59页 |
| ·Interpersonal Meaning of Affect | 第56页 |
| ·Interpersonal Meaning of Judgment | 第56-57页 |
| ·Interpersonal Meaning of Appreciation | 第57-59页 |
| Chapter Five Social-Cultural Factors Influencing Interpersonal Meaning in English and Chinese Public Service Advertising Texts | 第59-64页 |
| ·Different Cultures | 第59-61页 |
| ·Different Values | 第61-62页 |
| ·Different Life Styles | 第62-64页 |
| Chapter Six Conclusion | 第64-67页 |
| ·Summary | 第64-65页 |
| ·Findings of the Study | 第65-66页 |
| ·Limitations of the Study | 第66-67页 |
| Bibliography | 第67-70页 |
| Acknowledgements | 第70页 |
