| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-8页 |
| LIST OF ABBREVIATIONS | 第8-19页 |
| Chapter I Introduction | 第19-24页 |
| 1.1 Research Background | 第19-20页 |
| 1.2 Research Theme and Significance | 第20-21页 |
| 1.2.1 Research Theme | 第20页 |
| 1.2.2 Research Significance | 第20-21页 |
| 1.3 Research Methodology | 第21-22页 |
| 1.4 Research Logic and Technical Route | 第22-24页 |
| Chapter II Literature Review | 第24-37页 |
| 2.1 Core Concepts | 第24-27页 |
| 2.1.1 Strategy | 第24-25页 |
| 2.1.2 Competitive Strategy | 第25页 |
| 2.1.3 Value Chain | 第25-26页 |
| 2.1.4 European Market | 第26页 |
| 2.1.5 Optimization | 第26-27页 |
| 2.2 Related Theories and Literature Review | 第27-33页 |
| 2.2.1 Competitive Strategy Theories | 第27-31页 |
| 2.2.2 Review of Related Literature | 第31-33页 |
| 2.3 Analytical Tools | 第33-35页 |
| 2.3.1 Value Chain Analytical Tool | 第33-35页 |
| 2.3.2 Five Forces Model | 第35页 |
| 2.4 Summary | 第35-37页 |
| Chapter III Case Description | 第37-51页 |
| 3.1 Lighting Industry | 第37-41页 |
| 3.1.1 Development Status of the Lighting Industry in China | 第37-39页 |
| 3.1.2 Lighting Market in Europe | 第39-41页 |
| 3.2 Brief Introduction to EOS Company | 第41-47页 |
| 3.2.1 Company Profile | 第41-42页 |
| 3.2.2 Business Scope and Value Chain Activies | 第42-46页 |
| 3.2.3 Development History | 第46-47页 |
| 3.3 Challenges Facing | 第47-50页 |
| 3.4 Summary | 第50-51页 |
| Chapter IV Case Analysis | 第51-78页 |
| 4.1 Analysis on Overseas Competitive Environment | 第51-53页 |
| 4.1.1 Macro Environment | 第51-52页 |
| 4.1.2 Chinese Home Decorate Lighting Products Export to EU | 第52-53页 |
| 4.2 Analysis on Industrial Competitive Environement | 第53-62页 |
| 4.2.1 Five Forces Model Analysis | 第53-61页 |
| 4.2.2 Value Chain of the Lighting Industry | 第61-62页 |
| 4.3 Analysis on Internal Strengths and Weakness of EOS | 第62-73页 |
| 4.3.1 Strengths from Resources Advantages | 第63-65页 |
| 4.3.2 Value Chain Activities Analysis of EOS Internal Operation | 第65-73页 |
| 4.3.3 Core Competence of EOS | 第73页 |
| 4.4 SWOT analysis of EOS Company | 第73-76页 |
| 4.5 Comment on the Current Competitive Strategy of EOS Company | 第76-77页 |
| 4.6 Summary | 第77-78页 |
| Chapter V Suggestions | 第78-87页 |
| 5.1 Optimization of Current Competitive Strategy | 第78-85页 |
| 5.1.1 Control and Management of the Cost Optimization of Production andManufacturing | 第78-80页 |
| 5.1.2 Control and Management of the Optimization of Procurement Cost | 第80-82页 |
| 5.1.3 Optimization of Product Development and Planning | 第82-83页 |
| 5.1.4 Optimization of Company Organizational Structure and Human ResourcesManagement | 第83-85页 |
| 5.2 Brand Construction | 第85页 |
| 5.3 Summary | 第85-87页 |
| Chapter VI Conclusion and Further Study | 第87-89页 |
| 6.1 Conclusions | 第87-88页 |
| 6.2 Further Study | 第88-89页 |
| REFERENCE | 第89-91页 |
