| Acknowledgements | 第1-5页 |
| Abstract | 第5-6页 |
| 摘要 | 第6-10页 |
| Introduction | 第10-13页 |
| Background and Purpose of the Study | 第10-11页 |
| Innovative Points of the Study | 第11页 |
| Structure of the Thesis | 第11-13页 |
| Chapter One: Literature Review | 第13-26页 |
| ·Culture | 第13页 |
| ·Theories of Culture | 第13-17页 |
| ·Edward T. Hall’s High- and Low- Context Cultural Taxonomy | 第13-14页 |
| ·Geert Hofstede’s Five Cultural Taxonomy | 第14-17页 |
| ·Luxury | 第17-23页 |
| ·Development of Luxury Definitions | 第18-19页 |
| ·Generalized Definition of Luxury | 第19页 |
| ·Characteristics of Luxury | 第19-20页 |
| ·Environment of Luxury Market | 第20-23页 |
| ·Consumer Behavior | 第23-24页 |
| ·Relationship between Culture and Consumer Behavior | 第24-26页 |
| Chapter Two: A Comparison of Chinese and French Luxury Consumers | 第26-33页 |
| ·A Comparisons between China and France on Cultural Dimensions | 第26-30页 |
| ·Chinese and French Performance on Individualism and Collectivism | 第26-27页 |
| ·Chinese and French Performance on Uncertainty Avoidance | 第27-28页 |
| ·Chinese and French Performance on Masculinity and Femininity | 第28页 |
| ·Chinese Confucian Cultural Patterns | 第28-30页 |
| ·Characteristics of Chinese and French Luxury Consumers’ Performances | 第30-33页 |
| ·Concentrated Consumption Region | 第30-31页 |
| ·Age of Luxury Consumption | 第31页 |
| ·Consumers’ Income Level | 第31-32页 |
| ·Luxury Consumption Psychology | 第32-33页 |
| Chapter Three: Cultural Influence on Chinese and French Luxury Consumers Behavior | 第33-51页 |
| ·Consumption Motivation for Luxury | 第33-37页 |
| ·Consumption Motivation | 第33页 |
| ·Theories of European Consumption Motivation for Luxury | 第33-35页 |
| ·The Modified Model for Chinese Luxury Consumption Motivation | 第35-37页 |
| ·Consumption Decision Pattern for Luxury | 第37-46页 |
| ·Consumers’ Decision Pattern Models | 第37-39页 |
| ·Cultural Influence on Chinese Consumer Luxury Decision Pattern | 第39-43页 |
| ·Cultural Influence on French Consumer Luxury Decision Pattern | 第43-46页 |
| ·Luxury Consumption Life Curve for France and China | 第46-51页 |
| ·Product Life Cycle (PLC) for Ordinary Product | 第46-48页 |
| ·Luxury Consumption Life Curve for France and China | 第48-51页 |
| Chapter Four: The Cultural Reflection on Different Luxury Marketing Methods in Chinaand France | 第51-55页 |
| ·Price Difference | 第51页 |
| ·Product Difference | 第51-52页 |
| ·Brand Story | 第51-52页 |
| ·Special Treatment for Loyal Consumer | 第52页 |
| ·Place Difference | 第52-53页 |
| ·Promotion Difference | 第53-55页 |
| ·Advertising | 第53页 |
| ·Public Relation Activities | 第53-54页 |
| ·Word of Mouth | 第54-55页 |
| Chapter Five: Marketing Implications and Suggestions | 第55-59页 |
| ·Luxury Price Strategy | 第55-56页 |
| ·Luxury Product Strategy | 第56-57页 |
| ·Cultivating a More Mature Luxury Market | 第56-57页 |
| ·Building Brands Cognition and Long Term Brand Image | 第57页 |
| ·Luxury Promotion Strategy | 第57-58页 |
| ·Luxury Place or Distribution Strategy | 第58-59页 |
| Conclusion and Limitations | 第59-62页 |
| Conclusion | 第59-60页 |
| Limitations and Future Study Directions | 第60-62页 |
| References | 第62-65页 |
