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中泰商业电子银行业务发展的比较研究

Abstract第4页
摘要第5-10页
Chapter 1 Introduction第10-26页
    1.1 Background第10-21页
        1.1.1 Internet Population and Penetration in the world第11-14页
        1.1.2 Online Banking Users in the world第14-16页
        1.1.3 Traditional Banking第16-17页
        1.1.4 Banking industry in China第17-20页
        1.1.5 Banking industry in Thailand第20-21页
    1.2 Literature Review in Internet Banking第21-24页
    1.3 Purpose and Significance第24-25页
        1.3.1 Purpose of the Study第24页
        1.3.2 Significance of this study第24-25页
    1.4 Structure of the Study第25-26页
Chapeter 2 The internet banking第26-35页
    2.1 Introduction to Digital Banking in Asia第26-31页
    2.2 Internet Banking in China第31页
    2.3 Internet Banking in Thailand第31-34页
    2.4 Summary第34-35页
Chapter 3 Performance analysis of the internet banking system第35-52页
    3.1 Internet banking between China and Thailand第35-36页
    3.2 Internet banking problem in Thailand第36-38页
    3.3 Comparative of Internet Commercial Bank Value第38-45页
        3.3.1 A Comparison of Financial Performance in the Banking第39-40页
        3.3.2 A Comparison of banking system第40-43页
        3.3.3 A Comparison of Science and technology第43-45页
        3.3.4 A Comparison of Information technology第45页
    3.4 A comparative analysis of internet banking第45-51页
        3.4.1 Regression analysis第46-48页
        3.4.2 Panel Analysis第48-51页
    3.5 Summary第51-52页
Chapter 4 Suggestion of internet banking in the commercial banks of Thailand第52-61页
    4.1 The overall evaluation of the internet banking第52-53页
        4.1.1 The growth of the company in the banking market, but in the maincompetition do not occur第52页
        4.1.2 The uneven development between businesses第52页
        4.1.3 Type of business diversification but the lack of own characteristics andspecialist in the service第52-53页
    4.2 Comparison of Internet banking business at China and Thailand第53-56页
        4.2.1 The level of modernization of China internet banking higher than Thailand第53页
        4.2.2 China Internet banking is more develop model than Thailand第53-54页
        4.2.3 The channel information sharing abroad level of internet banking is higherthan Thailand第54页
        4.2.4 Foreign Internet banking risk management is more developed than Thailand第54-55页
        4.2.5 Overseas electronic products and banking capacity for innovation is strongerthan Thailand第55-56页
    4.3 Suggestion of Internet banking in Thailand, The reference abroad Internetbanking business development in Thailand第56-60页
        4.3.1 The strengthening of the importance of the development of internet banking第56页
        4.3.2 Accelerate the development of Internet banking products to meet marketdemand第56-57页
        4.3.3 The increase in internet banking strength in training staff第57页
        4.3.4 Improved marketing internet banking mechanism第57-58页
        4.3.5 Positive Research on banking development model by internet第58页
        4.3.6 Improve risk awareness of internet banking and improve the risk preventionmechanism第58-60页
    4.4 Summary第60-61页
Conclusion第61-63页
References第63-68页
Appendix I : Banks in China第68-69页
Appendix II : Banks in Thailand第69-70页
Appendix III : Rates of Exchange of Commercial Banks in Bangkok Metropolis第70-72页
Acknowledgement第72页

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