| Acknowledgements | 第4-5页 |
| 摘要 | 第5-7页 |
| Abstract | 第7-8页 |
| 1. Introduction | 第12-15页 |
| 1.1 Background | 第12-13页 |
| 1.2 Object of Study and Research Objective | 第13-15页 |
| 2. Literature Review | 第15-24页 |
| 2.1 The Definition, Features and Classification of Mobile News Apps | 第15-16页 |
| 2.1.1 The Definition of Mobile News App | 第15页 |
| 2.1.2 The Features of Mobile News App | 第15-16页 |
| 2.1.3 The Classification of Different Mobile News Apps | 第16页 |
| 2.2 The Theoretical Foundation of Personalized News Recommendation | 第16-19页 |
| 2.2.1 The De-massified Media and the Fragmented Audience | 第16-17页 |
| 2.2.2 "Daily Me" | 第17-18页 |
| 2.2.3 The Long Tail Effect | 第18-19页 |
| 2.3 Studies on Today's Headlines | 第19-24页 |
| 2.3.1 Reflections on the Characters and Development Model of Today's Headlines | 第20-21页 |
| 2.3.2 Discussions around the Copyright Disputes | 第21-24页 |
| 3. Methodology | 第24-27页 |
| 3.1 Case Study | 第24页 |
| 3.2 Participant Observance | 第24页 |
| 3.3 Semi-Structured Interview | 第24-25页 |
| 3.4 Questionnaire Survey | 第25-27页 |
| 4. Today's Headlines' Self-Position,Content, Recommendation Mechanism,Funding and Profit Model | 第27-43页 |
| 4.1 An Overview of Today's Headlines | 第27页 |
| 4.2 How Today's Headlines Sees itself | 第27-30页 |
| 4.3 Content Distributed on Today' Headlines | 第30-34页 |
| 4.3.1 Web Crawler and the Copyright Disputes | 第30-31页 |
| 4.3.2 Extensive Cooperation with Various Media Institutions | 第31-32页 |
| 4.3.3 Strong Support to Original Content Production by We Media | 第32-34页 |
| 4.4 How Today's Headlines Provides Personalized Information Service | 第34-40页 |
| 4.4.1 The Technological Foundation:Big Data | 第34-35页 |
| 4.4.2 Recommender System | 第35页 |
| 4.4.3 The Recommendation Mechanism of Today's Headlines | 第35-37页 |
| 4.4.4 Different Forms of Personalized Services Provided by Today's Headlines | 第37-39页 |
| 4.4.5 Changes in Selection and Distribution of News | 第39-40页 |
| 4.5 Funding and Profit Model | 第40-43页 |
| 4.5.1 The Funding of Today's Headlines | 第40-42页 |
| 4.5.2 The Profit Model of Today's Headlines | 第42-43页 |
| 5. User Analysis | 第43-57页 |
| 5.1 The Demographic Information of the Respondents | 第43-44页 |
| 5.2 The Using Behaviors of the Respondents | 第44-49页 |
| 5.2.1 Time Measures of the Respondents' Using Behaviors | 第44-46页 |
| 5.2.2 The Users' Preference for Different Information Categories | 第46-47页 |
| 5.2.3 The Users' Preference for Different Content Modalities | 第47-48页 |
| 5.2.4 The Users' Scanning Habits of the App | 第48-49页 |
| 5.3 The Motivations for Using Today's Headlines | 第49-51页 |
| 5.4 User Satisfaction for the App | 第51-53页 |
| 5.5 The Crosstab Analysis between the Users' Using Period and Satisfaction Level | 第53-55页 |
| 5.6 The Major Complaints and Concerns of the Users | 第55-57页 |
| 6. Discussions and Conclusion | 第57-65页 |
| 6.1 The Pros and Cons of Personalized Information Recommendation by Today's Headlines | 第57-61页 |
| 6.1.1 The Pros | 第57-59页 |
| 6.1.2 The Cons | 第59-61页 |
| 6.2 Suggestions | 第61-63页 |
| 6.3 Conclusion | 第63-64页 |
| 6.4 The Limitations of the Study | 第64-65页 |
| Reference | 第65-68页 |
| Appendix Ⅰ: Questionnaire for the User Research | 第68-75页 |
| Appendix Ⅱ: List of Interviewees | 第75页 |
