| 摘要 | 第1-9页 |
| ABSTRACT | 第9-10页 |
| 1. Introduction | 第10-12页 |
| 2. Case study background | 第12-16页 |
| ·DuC and Sino-German partnership | 第12-14页 |
| ·Urbanisation in China | 第14-16页 |
| 3. Literature review and theoretical framework | 第16-38页 |
| ·Place branding: Origins and debates | 第16-21页 |
| ·Origins | 第16-18页 |
| ·Debates | 第18-21页 |
| ·Integrating nation branding and public diplomacy | 第21-29页 |
| ·Nation branding | 第22-25页 |
| ·Evolution of public diplomacy | 第25-26页 |
| ·Convergence of both fields | 第26-29页 |
| ·Synthesis: Conceptualising the cooperation between places | 第29-37页 |
| ·Moving towards a relational place brand understanding | 第29-32页 |
| ·Moving beyond methodological nationalism | 第32-33页 |
| ·Learning from co-branding theory | 第33-37页 |
| ·Research questions | 第37-38页 |
| 4. Methodology | 第38-43页 |
| ·Case selection and research design | 第38-40页 |
| ·Coding process and analysis | 第40-41页 |
| ·Research challenges and limitations | 第41-43页 |
| 5. Results and analysis | 第43-70页 |
| ·Strategic aims and benefits of co-branding | 第43-49页 |
| ·Precondition:Binational strategic partnership | 第43-44页 |
| ·Converging strategic aims and methods | 第44-47页 |
| ·Mutual strategic and operational benefits | 第47-49页 |
| ·Success factors of co-branding | 第49-67页 |
| ·Partnership & co-ownership | 第50-53页 |
| ·Thematic concentration on future challenges | 第53-56页 |
| ·Inclusive stakeholder approach | 第56-59页 |
| ·Innovative formats and contents | 第59-61页 |
| ·Sustainability and long-term commitment | 第61-64页 |
| ·Co-brand awareness and character | 第64-67页 |
| ·An integrated model for place co-branding | 第67-70页 |
| 6. Conclusion | 第70-73页 |
| 7. References | 第73-78页 |
| 8. Appendix | 第78-83页 |
| ·Appendix 1: Branding strategies and their distinction from co-branding | 第78-79页 |
| ·Appendix 2: Success factors for direct effects | 第79-81页 |
| ·Appendix 3: Success factors for spill-over effects | 第81-82页 |
| ·Appendix 5: Germany's brand core values(in German) | 第82-83页 |
