| Chapter 1 Basic Concept and Status Quo of Chinese Retailing Market | 第1-18页 |
| ·The Definition of Retailing | 第9-11页 |
| ·The Reasons of Selecting Retailing as the Topic | 第11-18页 |
| ·The Importance of Retailing in One Economy | 第11页 |
| ·The Introduction of the Retailing Industry in China | 第11-14页 |
| ·Challenge and Opportunity from Foreign-based Retailers | 第14-17页 |
| ·The Reasons of Selecting Wal-Mart as the Company for Case Study on Retailing | 第17-18页 |
| Chapter 2 The Analysis of Reasons Underlying the Success of Wal-Mart | 第18-62页 |
| ·The Introduction of Wal-Mart | 第18-20页 |
| ·Strategic Management of Wal-Mart | 第20-42页 |
| ·Small Town Strategy: Avoid the Fierce Competition in the Big Cities | 第21-24页 |
| ·Everyday Low Price: Using Discounted Price to Attract and Serve Customers | 第24-28页 |
| ·The Corporate Culture of Wal-Mart | 第28-42页 |
| ·Advanced Logistics and Information System in Wal-Mart | 第42-60页 |
| ·Logistics Management in Wal-Mart | 第44-50页 |
| ·IT System Management in Wal-Mart | 第50-56页 |
| ·Supply Chain Management in Wal-Mart | 第56-60页 |
| ·Wal-Mart's Future | 第60-62页 |
| Chapter 3 The Analysis of Chinese Retailing | 第62-85页 |
| ·Weakness of and Threat for Chinese Retailing Industry | 第63-75页 |
| ·Weakness of Chinese Retailing Industry | 第64-73页 |
| ·The Threat Opposing Before Chinese Retailing Industry | 第73-75页 |
| ·Strength and Opportunity for Retailing Industry | 第75-85页 |
| ·Strength of Chinese Retailing Industry | 第75-79页 |
| ·Opportunity for Chinese Retailing Industry | 第79-85页 |
| Chapter4 Some Suggestions for the Chinese Retailing Industry | 第85-96页 |
| ·Developing Private Brand(PB) | 第85-89页 |
| ·Developing Country Market | 第89-92页 |
| ·Sticking to Chain Operation | 第92-96页 |
| Conclusion | 第96-97页 |
| Acknowledgements | 第97-98页 |
| References | 第98-100页 |
