| 摘要 | 第1-5页 |
| Abstract | 第5-7页 |
| Acknowledgements | 第7-9页 |
| Introduction | 第9-16页 |
| Chapter One Stereotyping American women in food advertisements | 第16-28页 |
| ·The Rise of consumer culture and women as consumers | 第17-18页 |
| ·Rise of advertising in the early twentieth century | 第18-19页 |
| ·Stereotyping women’s role s in food advertisement | 第19-28页 |
| Chapter Two Marketing women with health and nutrition themes | 第28-33页 |
| ·Food purity and Sanitary conditions | 第29-30页 |
| ·Nutrition, a balanced diet, and strength | 第30-33页 |
| Chapter Three Marketing women with WWI themes | 第33-40页 |
| ·Women’s war efforts | 第33-34页 |
| ·Employing war themes in food advertisements | 第34-40页 |
| Chapter Four Marketing women with the suffrage movement themes | 第40-45页 |
| ·Employing the theme of “liberty” | 第40-42页 |
| ·Employing the theme of “independent”and “voting rights” | 第42-45页 |
| Conclusion | 第45-48页 |
| Works Cited | 第48-53页 |
| Appendix | 第53-54页 |
