| 摘要 | 第1-5页 |
| Abstract | 第5-7页 |
| Acknowledgements | 第7-9页 |
| Introduction | 第9-19页 |
| Chapter One New Traits in the basic Form of Female Image in the Food and Drug Advertisements Expression | 第19-34页 |
| ·Basic Forms of Advertisements in Portraying Women | 第20-25页 |
| ·The Neutral Representation Form of Women | 第25-30页 |
| ·Settings and Roles in Advertisement | 第30-34页 |
| Chapter Two Diversified Female Image in the Food and Drug Advertisements | 第34-45页 |
| ·Independent Professional Women | 第35-38页 |
| ·Enjoying a Comfortable Life | 第38-41页 |
| ·The Appearance of New Women | 第41-45页 |
| Chapter Three The Factors of the Neutral Representation of Women in Advertisements | 第45-56页 |
| ·Social Backgrounds | 第45-52页 |
| ·The Commercial Factors | 第52-56页 |
| Conclusion | 第56-59页 |
| Work Cited | 第59-62页 |
