| 摘要 | 第1-5页 |
| Abstract | 第5-8页 |
| 1. CHAPTER INTRODUCTION | 第8-13页 |
| ·Research Background | 第8-9页 |
| ·Key Research Questions | 第9-10页 |
| ·Why this is a worthwhile topic for academic research? | 第10-12页 |
| ·Practical/Policy Implications | 第12-13页 |
| 2. CHAPTER LITERATURE REVIEW | 第13-25页 |
| ·Factors that contribute a more Positive Outlook on China | 第13-14页 |
| ·Factors that Contribute to a more Negative Outlook on China | 第14-17页 |
| ·Theoretical Constructs | 第17-25页 |
| ·Balance of Power | 第17-18页 |
| ·Balance of Threat | 第18-20页 |
| ·Maslow’s Hierarchy of Needs | 第20-25页 |
| 3. CHAPTER RESEARCH FOCUS | 第25-31页 |
| ·Why this research will be a useful complement to existing research? | 第25-26页 |
| ·Research Design and Method | 第26页 |
| ·Questionnaire Design | 第26-28页 |
| ·Sampling | 第28-29页 |
| ·Research Reliability and validity | 第29页 |
| ·Research Details | 第29-31页 |
| 4. CHAPTER RESULT FINDING AND ANALYSIS | 第31-53页 |
| ·Gender and perception? | 第32页 |
| ·Age and how the environment in which people grow up in may affect their perceptions | 第32-35页 |
| ·PR/Citizen, Nationality and Ethnicity; how it affects a person’s perception towards China? | 第35-38页 |
| ·Influence of Ethnicity on a person’s perception | 第38-40页 |
| ·Language spoken at home to influence on culture | 第40-42页 |
| ·Religions and its influence on perception | 第42-43页 |
| ·Educational systems on perceptions | 第43-46页 |
| ·Socioeconomic status/Income | 第46-47页 |
| ·Visited China before and whether it affects people’s perception positively or negatively | 第47-48页 |
| ·Qualitative Analysis | 第48-53页 |
| 5. CHAPTER IMPLICATIONS AND CONCLUSION | 第53-57页 |
| ·Case Study | 第53-54页 |
| ·Implication of Findings | 第54-55页 |
| ·Conclusion & Recommendations | 第55-57页 |
| REFERENCES | 第57-60页 |
| 致谢/ACKNOWLEDGEMENTS | 第60-62页 |
| APPENDIX | 第62-67页 |
| 个人简历/RESUME | 第67页 |
