| Abstract in Chinese | 第1-5页 |
| Abstract in English | 第5-9页 |
| Chapter One Introduction | 第9-11页 |
| Chapter Two The Western Views on Identity and Intercultural Communication | 第11-22页 |
| ·Semantic Analysis of Identity | 第12页 |
| ·An Overview of Identity Research | 第12-20页 |
| ·Traditional Social Sciences | 第12-16页 |
| ·Discipline of Communication Studies | 第16-20页 |
| ·The Weakness of Western Views | 第20-21页 |
| ·The Opportunity for Further Development | 第21-22页 |
| Chapter Three An Alternative View: The Chinese View | 第22-28页 |
| ·The Chinese View | 第22-25页 |
| ·Yin-yang Dialectics and Change | 第23-24页 |
| ·Holism and Harmony | 第24-25页 |
| ·The Chinese View on Identity | 第25-26页 |
| ·The Confucian View on Identity | 第25页 |
| ·The Taoist View on Identity | 第25-26页 |
| ·Application of Chinese Philosophy to This Study | 第26-28页 |
| Chapter Four Analysis of Barack Obama Election Campaign | 第28-40页 |
| ·The Background | 第28-30页 |
| ·The Background of Barack Obama | 第28-29页 |
| ·Situation of United States in 2008 | 第29-30页 |
| ·Books and Speeches Text | 第30-32页 |
| ·Multicultural Identity | 第30-31页 |
| ·The Idea of One American | 第31-32页 |
| ·Stressing “We”Identity Instead of “I” | 第32页 |
| ·Application of New Media | 第32-36页 |
| ·Launching Websites to Empower People | 第33页 |
| ·Social Media | 第33-34页 |
| ·Mobilizing Through Mobile Devices | 第34-36页 |
| ·Campaign Strategies | 第36-39页 |
| ·Criticizing Obama’s Identity | 第36-37页 |
| ·McCain’s Failure in Strategies | 第37-39页 |
| ·Summary | 第39-40页 |
| Chapter Five A Model of Identity Construction and Intercultural Communication | 第40-44页 |
| ·The Principle of Yin-yang and Identity | 第40页 |
| ·The I Ching Wisdom and Intercultural Communication | 第40-41页 |
| ·A Model of Identity Construction and Intercultural Communication | 第41-44页 |
| Chapter Six Conclusion | 第44-46页 |
| ·Summary of the Thesis | 第44页 |
| ·Limitations | 第44-45页 |
| ·Prospects for Further Study | 第45-46页 |
| Notes | 第46-48页 |
| Bibliography | 第48-52页 |
| Publications during the Postgraduate Program | 第52-53页 |
| Acknowledgements | 第53-54页 |
