| Acknowledgements | 第5-6页 |
| 中文摘要 | 第6-7页 |
| ABSTRACT | 第7页 |
| Chapter 1 Introduction | 第10-13页 |
| 1.1 Research background | 第11-12页 |
| 1.2 Research Objectives | 第12页 |
| 1.3 Research Significance | 第12-13页 |
| Chapter 2 Literature Review | 第13-27页 |
| 2.1 Review of Previous Study on Multimodal Literacy | 第13-14页 |
| 2.2 Review of Previous Study on Visual Grammar | 第14-19页 |
| 2.3 Review of Content analysis | 第19-23页 |
| 2.3.1 The History of Content Analysis | 第19-21页 |
| 2.3.2 The Research Mode of Content Analysis | 第21-23页 |
| 2.3.3 The Advantages of Content Analysis | 第23页 |
| 2.4 Previous Comparative Study on Online Tourists Picture Sharing | 第23-24页 |
| 2.5 Summary of Literature Review | 第24-27页 |
| Chapter 3 Research Methodology | 第27-31页 |
| 3.1 Research Question | 第27页 |
| 3.2 Sample Selection | 第27-28页 |
| 3.3 Coding Categories | 第28-29页 |
| 3.4 Coding Reliability | 第29-31页 |
| Chapter 4 Results | 第31-49页 |
| 4.1 Chinese Tourists' Snapshots | 第31-33页 |
| 4.2 American and European Tourists' Snapshots | 第33-35页 |
| 4.3 Comparison between Chinese Tourists Snapshots and American andEuropean tourists snapshots | 第35-49页 |
| 4.3.1 Comparison between Chinese and American and European DecodingResults | 第35-36页 |
| 4.3.2 Location of the Statue in the Snapshots | 第36-38页 |
| 4.3.3 Distance of the Statue in the Snapshot | 第38-40页 |
| 4.3.4 Tonal Value (color) of the Snapshots | 第40-41页 |
| 4.3.5 Point of View of the Statue | 第41页 |
| 4.3.6 Number of Snapshots with Photographer Himself (selfie) or His fellowTravelers | 第41-43页 |
| 4.3.7 Contact of People from the Snapshot with the Viewer | 第43-45页 |
| 4.3.8 Gender of those in the Snapshot | 第45页 |
| 4.3.9 Age of those in the Snapshot | 第45-46页 |
| 4.3.10 Culture Indicators in the Snapshot | 第46-49页 |
| Chapter 5 Discussion | 第49-52页 |
| 5.1 Analysis of Results in Terms of Visual Grammar | 第49-50页 |
| 5.2 Analysis of Results in Terms of Culture Differences | 第50-52页 |
| Chapter 6 Conclusion | 第52-55页 |
| 6.1 Major Findings of the Research | 第52-53页 |
| 6.2 Limitations | 第53页 |
| 6.3 Research Implications | 第53-55页 |
| References | 第55-57页 |
| 作者简历 | 第57-59页 |
| 学位论文数据集 | 第59页 |
