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The Strategy and Implementation of Electronic Commerce and Its Application

Acknowledgement第6-7页
Abstract (English)第7页
Abstract (Chinese)第8-9页
CHAPTER ONE Introduction第9-17页
    1.1 Electronic Commerce第9页
    1.2 A Brief History of Electronic Commerce第9-10页
    1.3 Growth of the Internet and e-commerce第10-11页
    1.4 Impact of e-commerce第11-14页
    1.5 E-Commerce and International business第14-15页
    1.6 Research Objectives第15-17页
CHAPTER TWO The Strategy and Implement of E-Commerce第17-34页
    2.1 What is Strategy?第17页
    2.2 Strategic planning for Electronic Commerce第17-25页
        2.2.1 Industry and Competitive analysis第18-19页
        2.2.2 Strategy Formulation第19-25页
            2.2.2.1 Strategic planning Framework: Competitive versus Cooperative strategies第20-22页
            2.2.2.2 E-business technology Strategy第22-24页
            2.2.2.3 The steps to successful e-commerce program第24-25页
    2.3 Implementation第25-30页
        2.3.1 Uncovering specific e-commerce opportunities and applications第25-27页
        2.3.2 Web Content Design第27-30页
            2.3.2.1 Challenges of web content management第27-29页
            2.3.2.2 12 essential elements of websites第29-30页
    2.4 Strategy Assessment第30-31页
    2.5 Electronic Commerce Service Providers第31-34页
        2.5.1 IBM Corporation第31-32页
        2.5.2 Microsoft Corporation第32页
        2.5.3 Oracle E-business Suite: The Cost Cutting Engine第32-33页
        2.5.4 Intel Corporation第33-34页
CHAPTER THREE Electronic Commerce Security and Electronic Payment Systems第34-48页
    3.1 Electronic Commerce Security第34-40页
        3.1.1 Cornerstones of Security第34-35页
        3.1.2 Firewalls: Proprietary Information第35页
        3.1.3 Policies and Procedures: Key to Secure Systems第35页
        3.1.4 Transaction Security第35-40页
            3.1.4.1 Encrypfion Technology第36-37页
            3.1.4.2 Digital Signatures第37-38页
            3.1.4.3 Digital Certificates and Certificate Authorities (CAS)第38-39页
            3.1.4.4 Secure Socket Layer (SSL)第39-40页
            3.1.4.5 Secure Electronic Transactions (SET)第40页
        3.1.5 Biometric Security第40页
            3.1.5.1 What is a Biometric?第40页
            3.1.5.2 Biometric in e-commerce applications第40页
    3.2 Electronic Payment Systems第40-48页
        3.2.1 Payment Trends第41页
        3.2.2 Electronic or Digital Cash第41-42页
            3.2.2.1 Properties of Electronic Cash第42页
        3.2.3 Smart Card第42-43页
        3.2.4 Credit and Debit Card Payment第43-45页
        3.2.5 Electronic checks第45页
        3.2.6 Secure Electronic Transactions (SET)第45-48页
            3.2.6.1 SET business requirements第45-46页
            3.2.6.2 SET Roles第46-48页
CHAPTER FOUR XML and its application in e-business第48-54页
    4.1 What is XML?第48页
    4.2 Why is XML?第48-49页
    4.3 Displaying XML Documents第49-50页
    4.4 XlVlL & E-business第50页
    4.5 Specific Uses of XML: Creating Comparative Shopping scenarios第50-52页
    4.6 E-business application with XML第52-54页
        4.6.1 The B2C application model第52-53页
        4.6.2 XML Powers the B2C interaction第53-54页
CHAPTER FIVE Design and Implementation of E-commerce Site and Mobile Agent Application第54-70页
    5.1 Design of E-commerce Site第54-56页
        5.1.1 Design a Sample Site第55-56页
    5.2 Implementation and E-Commerce Site第56-61页
        5.2.1 Overview of Commerce Server第56-57页
        5.2.2 Database for the Site第57页
        5.2.3 Enhancing the Product catalog第57-58页
            5.2.3.1 Adding Product Search Capability第57-58页
        5.2.4 Managing a Shopping Cart第58-59页
            5.2.4.1 Implementing Price Promotions第59页
            5.2.4.2 Types of Price Promotions第59页
        5.2.5 Processing Orders第59-60页
            5.2.5.1 Pipelines第59-60页
            5.2.5.2 Business-to Consumer Pipelines第60页
        5.2.6 Checking Out第60-61页
            5.2.6.1 Order Value第60-61页
        5.2.7 Completing the Purchase Process第61页
    5.3 Mobile Agents in E-Commerce application第61-70页
        5.3.1 Case Study: Mobile agent application for buying books from several ”online” bookstores第61-63页
        5.3.2 What is an agent?第63页
        5.3.3 Mobile agents第63-65页
            5.3.3.1 Mobile agent Systems第64页
            5.3.3.2 The Aglet model第64-65页
        5.3.4 BBMA---mobile agents for e-commerce第65页
        5.3.5 The goal of the Proposed System第65页
        5.3.6 Objectives第65页
        5.3.7 Proposed architecture第65-68页
            5.3.7.1 Interface module第66-67页
            5.3.7.2 Control module第67-68页
            5.3.7.3 Purchase agent第68页
        5.3.8 Security Threats第68-69页
            5.3.8.1 Threats for Agents第68-69页
            5.3.8.2 Places第69页
        5.3.9 Security Policies第69-70页
CHAPTER SIX Summary & Conclusion第70-73页
    6.1 Summary第70页
    6.2 The future of EC第70-71页
    6.3 Conclusion and Further Research Work第71-73页

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