| ABSTRACT | 第1-7页 |
| 摘要 | 第7-9页 |
| CONTENTS | 第9-11页 |
| Ⅰ. Introduction | 第11-13页 |
| Ⅱ. Packaging As a Way to Increase Export Enterprises' Competitiveness | 第13-30页 |
| ·The Development of Packaging | 第13-18页 |
| ·The History of Packaging Development | 第13-16页 |
| ·The Significance of Packaging to Our Daily Life | 第16-18页 |
| ·Classifications and Function of Packaging | 第18-24页 |
| ·Classifications of Packaging | 第18-19页 |
| ·Function of Packaging | 第19-24页 |
| ·The Feasibility Analysis on Packaging As a Way to Increase Export Enterprises' Competitiveness | 第24-30页 |
| Ⅲ. New Trends of International Packaging and Chinese Current Situation | 第30-44页 |
| ·New Trends of Commodity Packaging in Developed Countries | 第30-33页 |
| ·Existing Problems in Chinese Current Situation | 第33-39页 |
| ·Emphasis on the Quality of Packaging is not Enough | 第33-35页 |
| ·Attention to the International Marketing Environment is Inadequate | 第35-36页 |
| ·Unable to Take Consumers' Psychological Difference into Account | 第36-38页 |
| ·Failing to Utilize the Function of Packaging | 第38-39页 |
| ·Packaging Misunderstandings and Reality | 第39-44页 |
| Ⅳ. Fully Utilize Packaging to Increase Export Enterprises' Competitiveness | 第44-75页 |
| ·General Guidelines before Choosing Packaging Tactics | 第44-52页 |
| ·Types of Hazards may Encounter in International Shipping | 第44-46页 |
| ·Legal Legislations Imposed by Import Countries | 第46-48页 |
| ·Shipping marks, Label and Marks of Origin | 第48-52页 |
| ·Make Packaging Tactics Based on the Current Situation | 第52-67页 |
| ·Strengthen the Consciousness of the Whole People to Packaging | 第52-54页 |
| ·Adapt to the International Marketing Environment | 第54-55页 |
| ·Understand the Consumer Purchase Behavior | 第55-56页 |
| ·Fully Utilize the Function of Packaging | 第56-59页 |
| ·Famous Brand Product Packaging | 第59-65页 |
| ·Analysis of Packaging Value | 第65-67页 |
| ·"Enhancement Packaging": an Effective Way | 第67-72页 |
| ·Achieving Product Differentiation | 第68-69页 |
| ·Examples of Enhancement Packaging | 第69-70页 |
| ·The Benefits of Enhancement Packaging | 第70-71页 |
| ·To Pose an Effective Entry Barrier | 第71-72页 |
| ·Revelations for Chinese Export Enterprises | 第72-75页 |
| V. Conclusion | 第75-79页 |
| Bibliography | 第79-81页 |
| ACKNOWLEDGEMENTS | 第81-82页 |
