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A Cross-Cultural Study of Womens Consumption of Luxury Goods in China and Western Countries

ACKNOWLEDGEMENTS第8-9页
ABSTRACT第9-10页
摘要第11-17页
CHAPTER I INTRODUCTION第17-24页
    1.1 Background of the Study第17-18页
    1.2 Motivation of the Study第18-20页
    1.3 Research Questions and Hypotheses of the Study第20-21页
    1.4 Significance of the Study第21-22页
    1.5 Layout of the Thesis第22-24页
CHAPTER Ⅱ LITERATURE REVIEW第24-36页
    2.1 Overview第24页
    2.2 A Review of Luxury第24-27页
        2.2.1 The Definition of Luxury and Luxury Consumption第24-26页
        2.2.2 Culture and Luxury Consumption第26-27页
    2.3 A Review of the Motivations and Behaviors of Luxury Consumption第27-36页
        2.3.1 Foreign Research on Luxury Consumers’ Motivations and Behaviors第28-33页
            2.3.1.1 Economic Studies on the Luxury Consumption第28-29页
            2.3.1.2 Psychological Studies on the Luxury Consumption第29-31页
            2.3.1.3 Cultural Studies on the Luxury Consumption第31-33页
        2.3.2 Chinese Research on the Luxury Consumption第33-35页
            2.3.2.1 Zhu Xiaohui’s Model第33-34页
            2.3.2.2 Jiang Yan’s Studies第34-35页
            2.3.2.3 Cross-cultural Studies of Luxury Consumption in China第35页
        2.3.3 Summary第35-36页
CHAPTER Ⅲ THEORETICAL UNDERPINNINGS第36-46页
    3.1 Cultural Values and Their Impact on Consumer Behaviors第36-37页
    3.2 Hofstede’s Dimensions of Culture and Consumer Behavior第37-42页
        3.2.1 Individualism vs. Collectivism Dimension第38-40页
        3.2.2 Power Distance Dimension第40-42页
    3.3 Confucius Face Culture and Chinese Luxury Consumption第42-44页
    3.4 A Theoretical Framework of the Present Study第44-46页
CHAPTER Ⅳ RESEARCH METHODOLOGY第46-54页
    4.1 Research Design第46页
    4.2 Rationale and Reliability of the Method Selection第46-48页
    4.3 Respondents第48-50页
    4.4 Instrument第50-52页
        4.4.1 Questionnaire第50-51页
        4.4.2 Interview第51-52页
    4.5 Data Collection Procedure第52-54页
CHAPTER Ⅴ DATA ANALYSIS AND RESULTS PRESENTATION第54-62页
    5.1 Data Analysis第54页
    5.2 Results Presentation第54-62页
        5.2.1 Overview第54页
        5.2.2 Questionnaire第54-59页
            5.2.2.1 Preference of Chinese and Western Women’s Luxury Consumption第55-57页
            5.2.2.2 Social-cultural-Related Dimension第57-58页
            5.2.2.3 Self-Related Dimension第58-59页
        5.2.3 Interview Result Presentation第59-62页
CHAPTER Ⅵ DISCUSSION第62-77页
    6.1 Hypothesis 1第62-63页
    6.2 Hypothesis 2第63-65页
    6.3 Hypothesis 3第65-66页
    6.4 Hypothesis 4第66-67页
    6.5 Hypothesis 5第67-68页
    6.6 Factor Analysis第68-77页
        6.6.1 Social Cultural Factor第69-72页
        6.6.2 Self Factor第72-74页
        6.6.3 Confucian Face Factor第74-77页
CHAPTER Ⅶ CONCLUSION第77-80页
    7.1 Key Findings第77-78页
    7.2 Implications第78-79页
    7.3 Limitations and Suggestions第79-80页
WORKS CITED第80-85页
Appendix Ⅰ第85-86页
Appendix Ⅱ第86-87页
Appendix Ⅲ第87-88页
Appendix Ⅳ第88页

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