| 摘要 | 第1-5页 |
| Abstract | 第5-6页 |
| Acknowledgements | 第6-8页 |
| Introduction | 第8-14页 |
| Chapter One: A Supporter of Green Efforts | 第14-31页 |
| ·A Follower of International Green Efforts | 第14-20页 |
| ·. An Advocator of National Green Efforts | 第20-25页 |
| ·. A Collaborator in NGO Eco-friendly Initiatives | 第25-31页 |
| Chapter Two: A Developer of Green Products | 第31-48页 |
| ·Jeans Saving Water | 第31-36页 |
| ·. Jeans Made of Recycled Materials | 第36-41页 |
| ·Jeans Being Durable | 第41-48页 |
| Chapter Three: A Promoter of Consumer Eco-responsibility | 第48-66页 |
| ·Campaigns Converting Consumers to Be Eco-responsible | 第48-54页 |
| ·Eco-responsibility in Advertisements | 第54-59页 |
| ·. Eco- responsibility in Marketing | 第59-66页 |
| Conclusion | 第66-69页 |
| Works Cited | 第69页 |
