| 中文摘要 | 第1-8页 |
| ABSTRACT | 第8-16页 |
| CHAPTER 1 INTRODUCTION | 第16-28页 |
| ·OVERVIEW | 第16-18页 |
| ·RESEARCH RATIONALES AND MOTIVATION | 第18-21页 |
| ·RESEARCH SCOPE AND PROBLEM | 第21-22页 |
| ·RESEARCH OBJECTIVES | 第22页 |
| ·RESEARCH QUESTIONS | 第22-23页 |
| ·ORGANIZATION OF DISSERTATION | 第23-24页 |
| ·DEFINITION OF KEY TERMS | 第24-28页 |
| CHAPTER 2 LITERATURE REVIEW | 第28-50页 |
| ·EVALUATION OF COMMERCE | 第28-29页 |
| ·M-COMMERCE | 第29-33页 |
| ·Transactions in M-Commerce | 第31-32页 |
| ·Transaction in Mobile Banking | 第32-33页 |
| ·TRUST | 第33-35页 |
| ·Trust in M-commerce | 第34-35页 |
| ·PERCEIVED RISK | 第35-38页 |
| ·Perceived Risk in M-commerce | 第36-38页 |
| ·FACTORS AFFECTING THE ADOPTION OF M-COMMERCE | 第38-48页 |
| ·Theory of Reasoned Action (TRA) | 第39-40页 |
| ·Technology Acceptance Model (TAM) | 第40-42页 |
| ·Unified Theory of Acceptance and Use of Technology (UTAUT) | 第42-45页 |
| ·Theory of Planned Behavior (TPB) | 第45-47页 |
| ·Innovation Diffusion Theory (IDT) | 第47-48页 |
| ·SUMMARY OF LITERATURE REVIEW | 第48-50页 |
| CHAPTER 3 RESEARCH MODEL AND HYPOTHESES DEVELOPMENT | 第50-62页 |
| ·THE EXTENDED TECHNOLOGY ACCEPTANCE MODEL | 第50页 |
| ·BEHAVIORAL INTENTIONS TO ADOPT AND ACTUAL ADOPTION BEHAVIOR | 第50-51页 |
| ·PERCEIVED EASE OF USE AND BEHAVIORAL INTENTION | 第51页 |
| ·PERCEIVED USEFULNESS AND BEHAVIORAL INTENTION | 第51-52页 |
| ·TRUST AND BEHAVIORAL INTENTION | 第52-53页 |
| ·PERCEIVED RISK (PR) AND BEHAVIORAL INTENTION | 第53页 |
| ·PERCEIVED COST (PC) AND BEHAVIORAL INTENTION | 第53-54页 |
| ·PERCEIVED EASE OF USE (PEOU) AND ITS DETERMINANTS | 第54-55页 |
| ·Self-Efficacy (SE) | 第54-55页 |
| ·Complexity (CMTY) | 第55页 |
| ·PERCEIVED USEFULNESS (PU) AND ITS DETERMINANTS | 第55-58页 |
| ·Trialability (TR) | 第56页 |
| ·Word of Mouth (WOM) | 第56-57页 |
| ·Ubiquity (U) | 第57页 |
| ·Compatibility (CMTY) | 第57-58页 |
| ·TRUST (T) AND ITS DETERMINANTS | 第58-59页 |
| ·Social Influence (SI) | 第59页 |
| ·PERCEIVED RISK (PR) AND ITS DETERMINANTS | 第59-60页 |
| ·SUMMARY OF RESEARCH MODEL AND HYPOTHESES | 第60-62页 |
| CHAPTER 4 RESEARCH DESIGN AND METHODOLOGY | 第62-74页 |
| ·STUDY DESIGN | 第62-64页 |
| ·Research Philosophy | 第62-63页 |
| ·Research Approach | 第63页 |
| ·Research Classification | 第63-64页 |
| ·Research Design | 第64页 |
| ·MEASUREMENT OF DTAM CONSTRUCTS | 第64-70页 |
| ·SUBJECTS | 第70-72页 |
| ·Data Collection Method | 第71页 |
| ·Pilot Study | 第71-72页 |
| ·STATISTICAL TECHNIQUES AND SAMPLE SIZE REQUIREMENT | 第72-73页 |
| ·SUMMARY OF RESEARCH DESIGN AND METHODOLOGY | 第73-74页 |
| CHAPTER 5 ANALYSIS AND DISCUSSIONS | 第74-98页 |
| ·DEMOGRAPHIC INFORMATION | 第74-75页 |
| ·MEASUREMENT VALIDATION | 第75-86页 |
| ·Measurement of Reliability | 第76-77页 |
| ·Measurement of Validity | 第77-86页 |
| ·PATH ANALYSIS | 第86-88页 |
| ·HYPOTHESES TESTING | 第88-90页 |
| ·Test of Hypotheses Regarding Extension of TAM | 第88-89页 |
| ·Test of Hypotheses Regarding Trust | 第89页 |
| ·Test of Hypotheses Regarding Perceived Risk and Cost | 第89-90页 |
| ·RESULTS DISCUSSION | 第90-96页 |
| ·The Effects of Extended TAM Constructs | 第93-94页 |
| ·The Effects of Trust | 第94-95页 |
| ·The Effects of Perceived Risk and Cost | 第95-96页 |
| ·SUMMARY OF DATA ANALYSIS AND RESULTS | 第96-98页 |
| CHAPTER 6 SUMMARY AND CONCLUSION | 第98-104页 |
| ·SUMMARY OF FINDINGS | 第98-99页 |
| ·CONTRIBUTION OF THE STUDY | 第99-101页 |
| ·CONCLUSIONS AND IMPLICATIONS FOR PRACTICE | 第101-102页 |
| ·LIMITATIONS AND RECOMMENDATIONS FOR FUTURE RESEARCH | 第102-104页 |
| ACKNOWLEDGEMENTS | 第104-106页 |
| REFERENCE | 第106-118页 |
| APPENDIX | 第118-129页 |
| 1. MEASUREMENT ITEMS | 第118-122页 |
| 2. QUESTIONNAIRE | 第122-129页 |
