| Abstract | 第1-10页 |
| 摘要 | 第10-15页 |
| Chapter One Introduction | 第15-18页 |
| ·Objectives of the Thesis | 第15-16页 |
| ·Significance of the Thesis | 第16-17页 |
| ·Framework of the Thesis | 第17-18页 |
| Chapter Two Literature Review | 第18-28页 |
| ·Studies on Olympic Emblems | 第18-23页 |
| ·Studies Abroad | 第18-20页 |
| ·Studies at Home | 第20-23页 |
| ·Studies on Olympic Emblems Based on MDA | 第23-25页 |
| ·Studies on Robert J. House's Cultural Value Theory | 第25-28页 |
| Chapter Three Theoretical Framework | 第28-42页 |
| ·Multimodal Discourse Analysis | 第28-37页 |
| ·Kress & van Leeuwen's Visual Grammar | 第28-37页 |
| ·Representational Meanings of Images | 第30-31页 |
| ·Interactive Meanings of Images | 第31-36页 |
| ·Compositional Meanings of Images | 第36-37页 |
| ·Summary | 第37页 |
| ·Robert J. House's Cultural Value Theory | 第37-42页 |
| Chapter Four Methodology | 第42-46页 |
| ·Research Objects | 第42-44页 |
| ·Research Questions | 第44页 |
| ·Data Collection | 第44页 |
| ·Data Analysis | 第44-46页 |
| Chapter Five Results and Discussion | 第46-81页 |
| ·MDA of Olympic Emblems | 第46-71页 |
| ·Representative Olympic Emblems of Eastern Cultures | 第46-55页 |
| ·MDA of Olympic Emblem of Beijing Games(2008) | 第46-51页 |
| ·Representational Meanings of Beijing Emblem | 第46-49页 |
| ·Interactive Meanings of Beijing Emblem | 第49页 |
| ·Compositional Meanings of Beijing Emblem | 第49-50页 |
| ·Summary | 第50-51页 |
| ·MDA of the Olympic Emblem of Seoul Games(1988) | 第51-55页 |
| ·Representational Meanings of Seoul Emblem | 第51-52页 |
| ·Interactive Meanings of Seoul Emblem | 第52-53页 |
| ·Compositional Meanings of Seoul Emblem | 第53-54页 |
| ·Summary | 第54-55页 |
| ·Representative Olympic Emblems of Western Cultures | 第55-62页 |
| ·MDA of the Olympic Emblem of London Games(2012) | 第55-58页 |
| ·Representational Meanings of Londono Emblem | 第55-56页 |
| ·Interactive Meanings of London Emblem | 第56-57页 |
| ·Compositional Meanings of London Emblem | 第57-58页 |
| ·Summary | 第58页 |
| ·MDA of the Olympic Emblem of Atlanta Games(1996) | 第58-62页 |
| ·Representational Meanings of Atlanta Emblem | 第59-60页 |
| ·Interactive Meanings of Atlanta Emblem | 第60-61页 |
| ·Compositional Meanings of Atlanta Emblem | 第61页 |
| ·Summary | 第61-62页 |
| ·Representative Olympic Emblems of Latin American Cultures | 第62-69页 |
| ·MDA of the Olympic Emblem of Rio Games (2016) | 第62-66页 |
| ·Representational Meanings of Rio Emblem | 第62-64页 |
| ·Interactive Meanings of Rio Emblem | 第64页 |
| ·Compositional Meanings of Rio Emblem | 第64-65页 |
| ·Summary | 第65-66页 |
| ·MDA of the Olympic Emblem of Mexico City Games (1968) | 第66-69页 |
| ·Representational Meanings of Mexico City Emblem | 第66-67页 |
| ·Interactive Meanings of Mexico City Emblem | 第67-68页 |
| ·Compositional Meanings of Mexico City Emblem | 第68-69页 |
| ·Summary | 第69页 |
| ·Summary | 第69-71页 |
| ·Analysis of Cultural Connotations | 第71-80页 |
| ·Thinking Patterns | 第72-73页 |
| ·Power Distance | 第73-74页 |
| ·Uncertainty Avoidance | 第74-75页 |
| ·Assertiveness | 第75-76页 |
| ·Institutional Collectivism | 第76-78页 |
| ·In-Group Collectivism | 第78-79页 |
| ·Future Orientation | 第79-80页 |
| ·Summary | 第80-81页 |
| Chapter Six Conclusion | 第81-85页 |
| ·Major Findings of the Thesis | 第81-83页 |
| ·Limitations of the Thesis | 第83页 |
| ·Summary | 第83-85页 |
| References | 第85-89页 |
| Publications in the Period of Master Education | 第89-90页 |
| Acknowledgements | 第90页 |
