| ABSTRACT | 第1-4页 |
| 摘要 | 第4-8页 |
| Introduction | 第8-10页 |
| Chapter 1 Trademark and Trademark Rights | 第10-29页 |
| ·Trademark | 第10-17页 |
| ·Definition | 第10-11页 |
| ·Characteristics | 第11-13页 |
| ·Functions | 第13-14页 |
| ·Significance in Knowledge Economy | 第14-17页 |
| ·Well-known Trademark | 第17-24页 |
| ·Definition | 第17-18页 |
| ·Special Characteristics | 第18-20页 |
| ·Stipulations in the Paris Convention and the TRIPS Agreement | 第20-23页 |
| ·Well- known Trademark Protection in China | 第23-24页 |
| ·Trademark Rights | 第24-29页 |
| ·Definition and Characteristics | 第24-25页 |
| ·Content | 第25-26页 |
| ·Acquisition | 第26-29页 |
| Chapter2 Preemptive Trademark Registration | 第29-37页 |
| ·Definition | 第30-31页 |
| ·Nature | 第31-33页 |
| ·Damages | 第33-37页 |
| ·Damages to Enterprises | 第33-35页 |
| ·Damages to Consumers | 第35-36页 |
| ·Damages to Our Country | 第36-37页 |
| Chapter3 Chinese Trademarks Preemptively Registered Overseas | 第37-40页 |
| ·Trademarks Preemptively Registered by Foreign Agents | 第37-38页 |
| ·More Than One Chinese Trademark Preemptively Registered by a Single Oversea Enterprise | 第38页 |
| ·One Trademark Preemptively Registered in Many Countries | 第38-39页 |
| ·Greater Losses to Chinese enterprises Caused by Preemptive Trademark Registration | 第39-40页 |
| Chapter4 Reasons | 第40-53页 |
| ·Temptation of Trademark Values | 第40页 |
| ·Principle of First to Register | 第40-41页 |
| ·The No-bit of Government | 第41-42页 |
| ·Limitations of Domestic Enterprises | 第42-48页 |
| ·Little Knowledge of Trademark Registration | 第43-46页 |
| ·Mis-evaluation of Their Trademark Value | 第46-48页 |
| ·Limitation of Foreign Trade System | 第48-49页 |
| ·Malicious Preemptive Registration of Oversea Competitors | 第49-53页 |
| Chapter5 Strategies to Deal with Preemptive Trademark Registration | 第53-77页 |
| ·Those Enterprises Whose Trademarks Have Been Preemptively Registered | 第53-59页 |
| ·Legal Approach to Remedy | 第53-56页 |
| ·Other Remedy Approaches | 第56-59页 |
| ·Those Enterprises Whose Trademarks Are Not Preemptively Registered | 第59-77页 |
| ·Choosing Trademarks Properly and Internationalizing Trademark Designs | 第59-63页 |
| ·Enhancing Trademark Awareness | 第63-66页 |
| ·Applying for Oversea Registration | 第66-74页 |
| ·Learning from Foreign Enterprises | 第74-75页 |
| ·Drawing Lessons from the Past | 第75-77页 |
| Conclusion | 第77-80页 |
| REFERENCES | 第80-82页 |
| ACKNOWLEDGEMENT | 第82-83页 |
