| ACKNOWLEDGEMENT | 第1-6页 |
| 内容摘要 | 第6-8页 |
| ABSTRACT | 第8-17页 |
| Introduction | 第17-26页 |
| Chapter I. Literature Review | 第26-37页 |
| ·The Literature Review on International Marketing Theories | 第26-30页 |
| ·The Literature Review on Cultural Industry Theories | 第30-36页 |
| ·The Domestic Related Research Overview of International Marketing Theories of Cultural Products | 第36-37页 |
| Chapter II. The Analysis on the International Trade of Cultural Products | 第37-55页 |
| ·The Status Quo of the International Trade of Global Cultural Products | 第37-46页 |
| ·The Status Quo of the Export of China’s Cultural Products | 第46-53页 |
| ·Summary | 第53-55页 |
| Chapter III. The SWOT Analysis on China’s Cultural Products Entering International Market | 第55-77页 |
| ·The Analysis of International Environmental Factors under the Background of Current Financial Crisis | 第55-59页 |
| ·The Strengths of China’s Cultural Products in International Market | 第59-62页 |
| ·The Weaknesses of China’s Cultural Products in International Market | 第62-67页 |
| ·The Opportunities for China’s Cultural Products to Enter International Market | 第67-72页 |
| ·The Threats for China’s Cultural Products to Enter International Market | 第72-76页 |
| ·Summary | 第76-77页 |
| Chapter IV. The Target Marketing Strategies of China’s Cultural Products in International Market | 第77-90页 |
| ·The International Market Segmentation | 第77-84页 |
| ·The Selection for International Target Market | 第84-88页 |
| ·The International Market Positioning | 第88-89页 |
| ·Summary | 第89-90页 |
| Chapter Ⅴ. The Marketing Mix Strategies of China’s Cultural Products in International Market | 第90-105页 |
| ·The Product Strategy of China’s Cultural Products in International Market | 第90-95页 |
| ·The Pricing Strategy of China’s Cultural Products in International Market | 第95-97页 |
| ·The Distribution Channel Strategy of China’s Cultural Products in International Market | 第97-99页 |
| ·The Promotion Strategy of China’s Cultural Products in International Market | 第99-104页 |
| ·Summary | 第104-105页 |
| Conclusion | 第105-107页 |
| Bibliography | 第107-111页 |
