| 摘要 | 第1-7页 |
| Abstract | 第7-11页 |
| Chapter 1 Introduction | 第11-18页 |
| ·Background and Thesis Objectives | 第11-12页 |
| ·Analysis of Deer Product in PRC Market | 第12-18页 |
| ·The Current Situation | 第12-14页 |
| ·Six Major Disadvantages Identified in PRC Market | 第14-15页 |
| ·The Current Product Type Development in PRC market | 第15-17页 |
| ·The Development Trend Possibility | 第17-18页 |
| Chapter 2 Differentiation Strategy Theory | 第18-43页 |
| ·Academicians’View of Differentiation | 第24-35页 |
| ·Differentiation in other companies/industries –success/failure | 第35-43页 |
| Differentiation study in ‘Stalemate Industries | 第35-36页 |
| Differentiation study in ‘Tyson Foods | 第36-37页 |
| Differentiation study of ‘Haier | 第37-39页 |
| Differentiation study of “Nong fu” | 第39页 |
| Differentiation study of “Samsung” | 第39-40页 |
| Differentiation study of “Changjiang Shipping News” | 第40-41页 |
| Differentiation study of “Yulong Computer Telecommunication” | 第41-42页 |
| Differentiation study of “China Railway” | 第42-43页 |
| Chapter 3 Analysis of product: “RUSA 10096 Natural Essence of Deer” | 第43-66页 |
| ·Manufacturer Profile: Topland Farm & Country Home Co., Ltd. | 第43-44页 |
| ·Product : RUSA 10096 Natural Essence of Deer | 第44-46页 |
| ·Strategic Business Plan Tools | 第46-47页 |
| ·Strategic Objective: To gain the most market share of velvet antler products in PRC | 第47-49页 |
| ·The Analysis Procedure: | 第49页 |
| ·Khoon Intertrade Co.’s Strategic Analysis Tools | 第49-66页 |
| 5 Forces Model | 第49-59页 |
| SWOTAnalysis | 第59-66页 |
| Chapter 4 Summary | 第66-71页 |
| Epilogue | 第71-72页 |
| References | 第72-75页 |
| Personal Background and Resume | 第75页 |
