| 摘要 | 第1-4页 |
| Abstract | 第4-8页 |
| 1 Introduction | 第8-17页 |
| ·Background | 第8-11页 |
| ·Studies of the Visual Culture in the Western World | 第8-10页 |
| ·Studies of Visual Culture in China | 第10-11页 |
| ·Studies of Visual Art | 第11-17页 |
| 2 Visual Culture and Its Features | 第17-31页 |
| ·Definition of Visual Culture | 第17-18页 |
| ·Visual Culture and Perceptual Code | 第18-22页 |
| ·Perceptual Code and Visual Code | 第18-20页 |
| ·Perceptography and External Visual Means | 第20-22页 |
| ·Features of Visual Culture | 第22-26页 |
| ·Shortcomings of Visual Culture | 第26-29页 |
| ·Loss of Humane Spirit | 第26页 |
| ·Misunderstanding of Rearing Interest in Learning | 第26-27页 |
| ·Non-Essential Tendency of Attention | 第27页 |
| ·Hindering the Improvement of Learners' Qualities | 第27-28页 |
| ·Landslip of Traditional Culture | 第28页 |
| ·Pollution of Information | 第28-29页 |
| ·Social Causes of Visual Culture | 第29-31页 |
| ·Development of the Modern Transmission Hi-Tech Constructs a Media Platform for Carrying Forward the Visual Culture | 第29页 |
| ·Demands of Consumption Society | 第29-30页 |
| ·Theory of Semiotic Economy Caused the Rising Abruptly of Visual Cultural Industry | 第30-31页 |
| 3 Forms of Visual Culture | 第31-41页 |
| ·Forms of Visual Culture in Various Contexts | 第31-38页 |
| ·Painting | 第31-32页 |
| ·Sculpture | 第32页 |
| ·Architecture | 第32-33页 |
| ·Cartoons or Animation | 第33-34页 |
| ·Photography | 第34-36页 |
| ·Advertising | 第36-38页 |
| ·Relationship between the Essence of Intension and Extensive Form of Visual Culture | 第38-39页 |
| ·Various Viewpoints of Different Disciplines on Visual Culture | 第39-41页 |
| ·Artists | 第39页 |
| ·Socialist | 第39页 |
| ·Physiologist | 第39-41页 |
| 4 Visual Culture and Language Culture | 第41-46页 |
| ·Definition of Language Culture | 第41页 |
| ·Relation between Language Culture and Visual Culture | 第41-42页 |
| ·Visual Culture-Highest State of Language Culture | 第42页 |
| ·Qualities of Human Beings in Modern Society in Visual Contexts | 第42-43页 |
| ·Profound Changes of the Social Culture Caused by Visual Culture | 第43-46页 |
| 5 Visual Culture and Advocating the Chinese Culture | 第46-54页 |
| ·Advantages of Chinese Culture | 第46-47页 |
| ·Relative Stability of Chinese Culture | 第46-47页 |
| ·Unique Ideas of Chinese Culture | 第47页 |
| ·Precious Qualities of Spirit and Moral Discipline of China | 第47页 |
| ·Measures of Advocating Chinese Culture on the Internet | 第47-54页 |
| ·Transformation of"Internet-Makers Creating Culture"into"Intellects Creating Culture" | 第47-48页 |
| ·Multilateral Cooperation to Advocate the National Culture | 第48-49页 |
| ·Creating Visual Culture on the Internet Energetically | 第49-54页 |
| 6 Case Analysis | 第54-57页 |
| 7 Conclusion | 第57-59页 |
| Notes | 第59-60页 |
| Bibliography | 第60-62页 |
| The Published Paper | 第62-63页 |
| Acknowledgements | 第63-64页 |
