| Acknowledgements | 第7-8页 |
| 摘要 | 第8-9页 |
| Abstract | 第9-10页 |
| Chapter One Introduction | 第13-21页 |
| 1.1 BACKGROUND | 第13-15页 |
| 1.1.1 The Company | 第13-14页 |
| 1.1.2 The Distribution Area | 第14-15页 |
| 1.1.3 Reinforcement Bars | 第15页 |
| 1.2 CURRENT STATUS | 第15-17页 |
| 1.3 RESEARCH IMPLICATIONS | 第17-18页 |
| 1.3.1 Theoretical Implications | 第17-18页 |
| 1.3.2 Practical Implications | 第18页 |
| 1.4 RESEARCH CONTENTS AND METHODS | 第18-21页 |
| Chapter Two LITERATURE REVIEW | 第21-35页 |
| 2.1 Literature Review | 第21-28页 |
| 2.1.1 Steel Sector definition | 第21页 |
| 2.1.2 B2B Marketing | 第21-24页 |
| 2.1.3 Supply Chain Management & Logistics | 第24-28页 |
| 2.2 MODELS,CONCEPTS AND FRAMEWORKS | 第28-29页 |
| 2.3 APPLICATION OF THE RELEVANT MODELS/CONCEPTS/FRAMEWORKS | 第29-35页 |
| Chapter Three THE OPPORTUNITY | 第35-57页 |
| 3.1 THE OPPORTUNITY | 第35-42页 |
| 3.1.1 Market Research | 第35-38页 |
| 3.1.2 The Gap | 第38-42页 |
| 3.2 INDUSTRY ANALYSIS | 第42-54页 |
| 3.2.1 Current Competitive Situation & PESTEL | 第47-53页 |
| 3.2.2 Projected Strategic Moves By Current Players | 第53页 |
| 3.2.3 Changes Brought To The Competitiveness Of The Industry By The New Venture | 第53-54页 |
| 3.3 INNOVATIONS BROUGHT TO THE INDUSTRY | 第54页 |
| 3.4 STRATEGY | 第54-55页 |
| 3.5 ETHICS AND SUSTAINABILITY | 第55-57页 |
| Chapter Four THE COMPANY AND THE TEAM | 第57-62页 |
| 4.1 THE COMPANY AND THE TEAM | 第57-58页 |
| 4.1.1 LEGAL STRUCTURE | 第57-58页 |
| 4.2 OWNERSHIP | 第58-59页 |
| 4.3 THE ADVISORY BOARD | 第59页 |
| 4.4 THE TEAM AND ITS CONTRIBUTIONS | 第59-62页 |
| 4.4.1 Expected Salary | 第61-62页 |
| Chapter Five MARKETING PLAN | 第62-76页 |
| 5.1 IDENTIFICATION OF CUSTOMERS | 第62-63页 |
| 5.2 NUMBER OF POTENTIAL CUSTOMERS AND POTENTIAL SALES REVENUES | 第63-67页 |
| 5.3 REQUIREMENTS OF VARIOUS CUSTOMER SEGMENTS | 第67-69页 |
| 5.3.1 Importance of purchase convenience and rapid delivery for these segments | 第68-69页 |
| 5.3.2 Ways to effectively access each segment | 第69页 |
| 5.4 APPROPRIATE SALES AND PROMOTION APPROACHES | 第69-70页 |
| 5.5 ANALYSIS OF HOW PURCHASE DECISIONS ARE MADE | 第70-72页 |
| 5.6 CUSTOMER PRICE SENSITIVITY | 第72页 |
| 5.7 COST OF ACQUIRING AND RETAINING CUSTOMERS | 第72-74页 |
| 5.8 STRENGTHS AND WEAKNESSES OF COMPETITORS AND WAYS THAT COMPETITORS ARE LIKELY TO REACT WHEN THE COMPANY ENTERS THEMARKET | 第74-76页 |
| Chapter Six OPERATING AND FINANCIAL PLANS | 第76-97页 |
| 6.1 CONVERSION OF INPUTS INTO OUTPUTS THAT CUSTOMER VALUE | 第76-82页 |
| 6.1.1 Supplier relationships | 第76-79页 |
| 6.1.2 Inventory Required | 第79-81页 |
| 6.1.3 In-house/outsourced operations | 第81-82页 |
| 6.2 FINANCIAL PLAN | 第82-94页 |
| 6.2.1 Cost calculations | 第82-86页 |
| 6.2.2 Projected Break Even Point | 第86-88页 |
| 6.2.3 Projected Cashflows | 第88-91页 |
| 6.2.4 Financial analysis of the project | 第91-93页 |
| 6.2.5 Analysis of possible scenarios and risks | 第93-94页 |
| 6.3 CONTINGENCY PLANS | 第94-97页 |
| 6.3.1 Triggers/thresholds to change courses | 第95-97页 |
| Chapter Seven CONCLUSION | 第97-99页 |
| 7.1 MAIN RESEARCH CONCLUSIONS | 第97-98页 |
| 7.2 LIMITATIONS AND FUTURE RESEARCH DIRECTIONS | 第98-99页 |
| References | 第99-102页 |
| Index | 第102-104页 |
