| 中文摘要 | 第1-4页 |
| ABSTRACT | 第4-6页 |
| Ⅰ Introduction | 第6-8页 |
| A. Background and Significance | 第6页 |
| B. Research methods | 第6-8页 |
| Ⅱ Group Buying Online Company ---Groupon Competitive Strategyand The Main Problems | 第8-14页 |
| A. Review of the Development of China's Group Buying Online market | 第8页 |
| B. Group Buying Online Company----Groupon Existing Competitive Strategy | 第8-9页 |
| C. Groupon China Market Expansion Mainly Problems | 第9-14页 |
| Ⅲ Group Buying Online Company ---Groupon's Mainly ProblemAnalysis | 第14-21页 |
| A. Not prepared enough before entering the market | 第14-15页 |
| B. The inappropriate choose strategic partner | 第15-16页 |
| C. Management team unreasonable consisting | 第16-18页 |
| D. The model of product selling is not suitable | 第18-19页 |
| E. The cost of mismanagement | 第19-21页 |
| Ⅳ Groupon Market Strategy Optimization Main Contents | 第21-31页 |
| A. SWOT Analysis | 第21-23页 |
| B. Groupon China market strategy optimization basic idea | 第23页 |
| C. Groupon China Market Strategy Optimization Main Contests | 第23-31页 |
| Ⅴ Summary | 第31-33页 |
| A. Conclusions | 第31页 |
| B. Prospects | 第31-33页 |
| References | 第33-35页 |
| Acknowledgements | 第35页 |
