| 摘要 | 第5-12页 |
| Abstract | 第12-13页 |
| Chapter 1. Introduction | 第19-33页 |
| 1.1 Research Background | 第19-21页 |
| 1.2 Research Scope | 第21-28页 |
| 1.2.1 Smartphones and its Apps | 第21-23页 |
| 1.2.2 IM, MIM and SMIM | 第23-25页 |
| 1.2.3 SMIM: WeChat as an Example | 第25-28页 |
| 1.3 Research Gaps | 第28-29页 |
| 1.4 Research Questions | 第29-30页 |
| 1.5 Expected Contributions | 第30-31页 |
| 1.6 Structure of the Dissertation | 第31-33页 |
| Chapter 2. Literature Review and Theoretical Background | 第33-65页 |
| 2.1 Adoption, Post-Adoption, and Continuance Intention | 第33-51页 |
| 2.1.1 Adoption and Post-Adoption | 第33-34页 |
| 2.1.2 IS Continuance | 第34-35页 |
| 2.1.3 Prior Research on IS adoption and Continuance | 第35-51页 |
| 2.2 Expectation-Confirmation Theory as Theoretical Apparatus | 第51-54页 |
| 2.2.1 Basic Information, Development and Application of ECT | 第51-53页 |
| 2.2.2 Reasons for Choosing ECT | 第53-54页 |
| 2.3 Intrinsic Relational Factor: Tie Strength | 第54-60页 |
| 2.3.1 Strong Ties and Weak Ties | 第54-56页 |
| 2.3.2 Development and Application of Tie Strength | 第56-57页 |
| 2.3.3 Distinguishing Tie Strength from other Concepts | 第57-58页 |
| 2.3.4 Reasons for Choosing Tie Strength | 第58-60页 |
| 2.4 Extrinsic Social Influence: Perceived Critical Mass | 第60-63页 |
| 2.4.1 Extrinsic Social Influence | 第60-62页 |
| 2.4.2 Reasons for Choosing Perceived Critical Mass | 第62-63页 |
| 2.5 Summary | 第63-65页 |
| Chapter 3. Research Model and Hypotheses | 第65-75页 |
| 3.1 An ECT Perspective of SMIM Services Continuance | 第65-70页 |
| 3.1.1 Satisfaction and Continuance Intention | 第65-66页 |
| 3.1.2 Confirmation of Values and Satisfaction | 第66-70页 |
| 3.2 Moderating Effect of Tie Strength | 第70-72页 |
| 3.2.1 Tie Strength and its Effect | 第70-71页 |
| 3.2.2 Tie Strength and its Contributory Antecedents | 第71-72页 |
| 3.3 Perceived Critical Mass | 第72页 |
| 3.4 Controlled Effects | 第72-75页 |
| Chapter 4. Research Methodology | 第75-83页 |
| 4.1 Research Design | 第75页 |
| 4.2 Scale Development | 第75-78页 |
| 4.3 Data Collection | 第78-83页 |
| 4.3.1 Survey Instrument | 第78页 |
| 4.3.2 Pilot Study | 第78-79页 |
| 4.3.3 Main Survey | 第79-83页 |
| Chapter 5. Data Analysis and Results | 第83-93页 |
| 5.1 Measurement Model | 第83-89页 |
| 5.1.1 Reliability and Convergent Validity | 第83-86页 |
| 5.1.2 Discriminant Validity | 第86-88页 |
| 5.1.3 Common Method Bias (CMB) | 第88页 |
| 5.1.4 Multicollinearity | 第88-89页 |
| 5.2 Structural Model | 第89-93页 |
| 5.2.1 Test of the Research Model | 第89-91页 |
| 5.2.2 The Moderating Effect of Tie Strength | 第91-93页 |
| Chapter 6. Discussions and Conclusions | 第93-101页 |
| 6.1 Findings | 第93-95页 |
| 6.2 Theoretical Implications | 第95-96页 |
| 6.3 Practical Implications | 第96-98页 |
| 6.4 Limitations and Future Research | 第98-99页 |
| 6.5 Conclusions | 第99-101页 |
| References | 第101-119页 |
| Acknowledgement | 第119-121页 |
| 在读期间发表的学术论文与取得的成果 | 第121页 |
