| ACKNOWLEDGEMENT | 第1-5页 |
| 内容摘要 | 第5-7页 |
| ABSTRACT | 第7-11页 |
| Introduction | 第11-14页 |
| Chapter Ⅰ Literature Review on Culture Marketing Both in China andAbroad | 第14-18页 |
| ·Culture Marketing Studies in Foreign Countries | 第14-16页 |
| ·Culture Marketing Studies in China | 第16-18页 |
| Chapter Ⅱ Tourism and Culture Marketing | 第18-26页 |
| ·Tourism and Its New Developing Trend | 第18-20页 |
| ·Scope of Tourism | 第20页 |
| ·Characteristics of Tourism | 第20-21页 |
| ·Concept of Culture Marketing | 第21-22页 |
| ·Types of Culture Marketing | 第22-24页 |
| ·Relationship between Tourism and Culture Marketing | 第24-26页 |
| Chapter Ⅲ Study on Culture Marketing Strategy of International Tourism | 第26-44页 |
| ·Product Strategy of Tourism Culture Marketing | 第26-32页 |
| ·Brand Strategy of Tourism Culture Marketing | 第32-36页 |
| ·Pricing Strategy of Tourism Culture Marketing | 第36-39页 |
| ·Promotion Strategy of Tourism Culture Marketing | 第39-40页 |
| ·A Case Study of New Zealand's Culture Marketing Strategy | 第40-44页 |
| Chapter Ⅳ Conditions and Enlightenment for Chinese Tourism Marketing | 第44-51页 |
| ·Problems in Chinese Tourism Marketing | 第44-46页 |
| ·Some Advice for Chinese Tourism Marketing Strategy | 第46-48页 |
| ·A Case Study of Hong Kong Culture Marketing Strategy | 第48-51页 |
| Conclusion | 第51-52页 |
| Bibliography | 第52-54页 |
