| Acknowledgments | 第6-7页 |
| 摘要 | 第7-9页 |
| Abstract | 第9-10页 |
| Introduction | 第15-20页 |
| Chapter 1 Literature Review | 第20-30页 |
| 1.1 Intercultural Communication of Chinese TV Dramas | 第20-23页 |
| 1.2 Chinese TV Drama in the Context of New Media | 第23-26页 |
| 1.3 The TV Drama Nirvana in Fire | 第26-30页 |
| Chapter 2 Review of Audience’s Uses and Gratifications Theory | 第30-40页 |
| 2.1 Audience | 第30页 |
| 2.2 Audience Segmentation and Fragmentation | 第30-32页 |
| 2.3 Uses and Gratifications Theory | 第32-40页 |
| 2.3.1 Development of Uses and Gratifications Theory | 第33-38页 |
| 2.3.2 Modern Applications of Uses and Gratifications | 第38-40页 |
| Chapter 3 Analysis of Domestic and Overseas Audience’s Uses and Gratifications ofNirvana in Fire | 第40-71页 |
| 3.1 Introduction of Nirvana in Fire | 第40-41页 |
| 3.2 A Pilot Study on Nirvana in Fire | 第41-51页 |
| 3.2.1 On Overseas Audience | 第44-48页 |
| 3.2.2 On Domestic Audience | 第48-51页 |
| 3.3 Overseas Audience’s Uses and Gratifications of Nirvana in Fire | 第51-59页 |
| 3.3.1 Entertainment Needs | 第53-54页 |
| 3.3.2 Curiosity Needs | 第54-56页 |
| 3.3.3 Compensation and Empathy Needs | 第56-59页 |
| 3.4 Domestic Audience’s Uses and Gratifications of Nirvana in Fire | 第59-68页 |
| 3.4.1 Sensory Needs | 第59-62页 |
| 3.4.2 Emotional Needs | 第62-65页 |
| 3.4.3 Rational Needs | 第65-68页 |
| 3.5 Comparison of Overseas and Domestic Audience’s Needs and Gratificationsof Nirvana in Fire | 第68-71页 |
| Chapter 4 Discussions of Reasons and Strategies | 第71-86页 |
| 4.1 Reasons for the Similarities | 第71-72页 |
| 4.2 Reasons for the Differences | 第72-82页 |
| 4.2.1 Language Boundary | 第73-74页 |
| 4.2.2 Cultural Differences | 第74-79页 |
| 4.2.3 Affective Identification | 第79-81页 |
| 4.2.4 Other Reasons | 第81-82页 |
| 4.3 Strategies for Future Intercultural Communication of Chinese TV Dramas | 第82-86页 |
| Conclusions | 第86-89页 |
| References | 第89-94页 |
