| Abstract | 第5页 |
| 摘要 | 第6-9页 |
| Ⅰ Introduction | 第9-12页 |
| 1.1 Problem definition | 第9页 |
| 1.2 Contents | 第9-10页 |
| 1.3 Research framework | 第10页 |
| 1.4 Literature review | 第10-12页 |
| Ⅱ The food and beverage market in China | 第12-25页 |
| 2.1 Market size | 第12-14页 |
| 2.2 Food and beverage sales in China | 第14-15页 |
| 2.3 Key growth drivers and current trends | 第15-17页 |
| 2.4 The distribution system of the food and beverage products in China | 第17-20页 |
| 2.4.1 Wholesale | 第18页 |
| 2.4.2 Supermarket | 第18-20页 |
| 2.5 Entry barriers | 第20-25页 |
| 2.5.1 Custom duties | 第20-22页 |
| 2.5.2 Obligation to labeling | 第22页 |
| 2.5.3 Check procedures and inspections | 第22页 |
| 2.5.4 Documents and certifications | 第22-23页 |
| 2.5.5 Obstructionism | 第23页 |
| 2.5.6 Import restrictions for health reasons | 第23页 |
| 2.5.7 Issues related to specific products | 第23-25页 |
| Ⅲ Export process for food and beverage products towards China | 第25-31页 |
| 3.1 Export process and necessary documents for food and beverage products entering inChina | 第25-26页 |
| 3.2 Check outcome and duration of the inspection process | 第26-27页 |
| 3.3 The exporter | 第27-28页 |
| 3.4 Promotional sampling | 第28页 |
| 3.5 Last trade policies changes | 第28-31页 |
| Ⅳ The Chinese food and beverage market for the Made in Italy:currentsituation and problems | 第31-60页 |
| 4.1 Import-export between Italy and China | 第31-39页 |
| 4.1.1 China's role as client of Italian food and beverage products | 第37-38页 |
| 4.1.2 Italy's role as supplier of China | 第38-39页 |
| 4.2 Problems that Italian companies face entering the Chinese market | 第39-43页 |
| 4.2.1 Legal and regulatory problems | 第40-41页 |
| 4.2.2 Cultural problems | 第41页 |
| 4.2.3 Distribution | 第41-42页 |
| 4.2.4 Local competition | 第42-43页 |
| 4.2.5 Working with Chinese partners | 第43页 |
| 4.3 Entry strategies for Italian food and beverage companies in China | 第43-60页 |
| 4.3.1 Exporting | 第45-48页 |
| 4.3.2 Licensing and franchising | 第48-53页 |
| 4.3.3 Representative office | 第53-54页 |
| 4.3.4 Investment | 第54-60页 |
| V Conclusions and recommendations | 第60-65页 |
| 5.1 Suggestions for food and beverage companies entering the Chinese market | 第60-62页 |
| 5.2 The project "100ITA" | 第62-65页 |
| References | 第65-66页 |
| Acknowledgements | 第66-67页 |
| 卷内备考表 | 第67页 |
