| ABSTRACT | 第1-6页 |
| 摘要 | 第6-12页 |
| Chapter Ⅰ Introduction | 第12-34页 |
| ·A Background Introduction | 第12-17页 |
| ·Research methods and the purpose of this paper | 第17-19页 |
| ·Research methods | 第17-18页 |
| ·Purpose of this paper | 第18-19页 |
| ·An overview of world blueberry industry | 第19-25页 |
| ·Blueberry industry in North America | 第19-21页 |
| ·Blueberry industry in South America | 第21-23页 |
| ·Blueberry industry in European countries | 第23-25页 |
| ·Status quo of blueberry industry in China | 第25-34页 |
| ·Wild blueberry production in China | 第25-28页 |
| ·Blueberry cultivating industry in China | 第28-31页 |
| ·Blueberry varieties in China | 第31-32页 |
| ·Blueberry producing regional planning in China | 第32-34页 |
| Chapter Ⅱ International Environment analysis of Chinese blueberry based on "diamond model" | 第34-51页 |
| ·Factor conditions | 第35-39页 |
| ·Excellent natural resources | 第35-36页 |
| ·Favorable human resources | 第36-37页 |
| ·Technological situation | 第37-38页 |
| ·Involvement of international enterprises | 第38-39页 |
| ·Demand conditions | 第39-42页 |
| ·Related and supporting industries | 第42-45页 |
| ·Downstream processing product | 第43-45页 |
| ·Laggard storage skill and underdeveloped logistics | 第45页 |
| ·Firm strategy,structure and rivalry | 第45-48页 |
| ·Firm strategy and structure | 第46-47页 |
| ·Rivalry | 第47-48页 |
| ·Government and chance | 第48-51页 |
| Chapter Ⅲ the choice of entry modes of Chinese blueberry enterprises | 第51-57页 |
| ·Different entry modes to overseas market | 第51-53页 |
| ·The entry modes to foreign markets of Chinese blueberry industry | 第53-57页 |
| Chapter Ⅳ Case study—Dandong blueberry development | 第57-64页 |
| ·Introduction | 第57-61页 |
| ·Industrial foundation | 第58页 |
| ·Favorable natural conditions and human resources | 第58-59页 |
| ·convenient for international trade | 第59页 |
| ·Government policy | 第59-60页 |
| ·The foundation of BBADD (Blueberry Association of Dandong) | 第60-61页 |
| ·Demand situation | 第61-62页 |
| ·Problems in developing blueberry industry | 第62-64页 |
| Chapter Ⅴ Developing strategies of enlarging international market share of Chinese blueberry products | 第64-74页 |
| ·Domestic strategies | 第64-70页 |
| ·Introduction of foreign advanced technology and talents | 第64-66页 |
| ·Develop blueberry deep-processing industry and tourism industry | 第66-67页 |
| ·Improve logistics level | 第67-68页 |
| ·Strengthen the role of Blueberry industry associations | 第68-69页 |
| ·Channel strategy | 第69-70页 |
| ·Strategies in the international market | 第70-74页 |
| ·Pricing strategy | 第71页 |
| ·Establish international brand and strengthen international marketing | 第71-72页 |
| ·Product concept | 第72页 |
| ·Differentiate the target market | 第72-73页 |
| ·Target market | 第73-74页 |
| Conclusion | 第74-78页 |
| 1. Factors that we are competitive in | 第74-75页 |
| 2. Factors that we are not competitive in | 第75-76页 |
| 3. Factors that can be improved in short time | 第76-78页 |
| References | 第78-81页 |
| Acknowledgement | 第81-82页 |
