| ABSTRACT | 第1-5页 |
| 摘要 | 第5-9页 |
| Chapter I Introduction | 第9-21页 |
| ·The Analysis of Chinese Household Appliance Industry | 第9-13页 |
| ·The Market Situation of the Industry | 第9-11页 |
| ·Changes in the Structure of the Industry | 第11-12页 |
| ·Recognition to the Technology Content and the Discrepancy | 第12-13页 |
| ·The Introduction to the Foreign Investment of Our HAEs | 第13-21页 |
| ·Brief Introduction to the Overseas Investment of Chinese HAEs | 第13-15页 |
| ·Problems in the Foreign Investment of Our HAEs | 第15-21页 |
| Chapter II The Opportunities and Challenges Our HLAEs Facing after the Eastern Enlargement of EU | 第21-32页 |
| ·Our Present Investment in the New Members of EU | 第21-23页 |
| ·The Opportunities Brought by Eastern Enlargement of EU | 第23-28页 |
| ·Closer Cooperation with Eastern European Countries | 第24页 |
| ·Great Convenience Brought by the Unified Trade and Investment Policy of EU | 第24-25页 |
| ·The Convenience of the Language | 第25页 |
| ·Better Geographical Location Advantage | 第25-26页 |
| ·The Comparative Advantage to Invest in Eastern European Countries | 第26-27页 |
| ·The Entry to the Western European Market throughout the Eastern Europe | 第27-28页 |
| ·The Challenges and Uncertainty Brought by the Eastern Enlargement of EU | 第28-32页 |
| ·The Increasing Competition from the EU | 第28-29页 |
| ·The Strict Technological Criterions of EU | 第29-31页 |
| ·The Increasing Tariff of EU | 第31-32页 |
| Chapter III The Analysis about the Investing Environment of the New Members | 第32-40页 |
| ·The Investing Environment and the Development of Household Appliance Industry of Poland | 第32-34页 |
| ·The Investing Environment of Poland | 第32-33页 |
| ·The Condition of the Household Appliances Market of Poland | 第33-34页 |
| ·The Investing Environment and the Development of Household Appliance Industry of Czech | 第34-36页 |
| ·The Investing Advantages of Czech | 第34页 |
| ·The Favorable Investment Policies of Czech | 第34-35页 |
| ·The Situation of the Household Appliance Market of Czech | 第35-36页 |
| ·The Investing Environment and the Development of Household Appliance Industry of Hungary | 第36-37页 |
| ·The Situation of the Investing Environment of Hungary | 第36页 |
| ·The Policies and Measures Taken to Attract Foreign Investment | 第36-37页 |
| ·The Situation of Household Appliance Market of Hungary | 第37页 |
| ·The Investing Environment and the Development of Household Appliance Industry of Slovak | 第37-38页 |
| ·The Introduction to the Investing Environment of Slovak | 第37页 |
| ·The Favorable Investment Policies of Slovak | 第37-38页 |
| ·The Situation of the Household Appliance Market of Slovak | 第38页 |
| ·The Investing Environment and the Situation of the Household Appliance Market of Other Six Countries | 第38-40页 |
| Chapter IV The Theoretic Guidance to Invest in Eastern Europe | 第40-50页 |
| ·Traditional Transnational Corporations Investment Theories | 第40-43页 |
| ·The Theories of the Foreign Investment of Developing Countries | 第43-46页 |
| ·Kiyoshi Kojima's Marginal Industry Dilation | 第43-44页 |
| ·The Theory of Small-scale Technology | 第44-45页 |
| ·The Theory of Localized Technological Change | 第45页 |
| ·The Summary to the International Investment Theories | 第45-46页 |
| ·The Guidance to the Foreign Investment of Our HAEs | 第46-50页 |
| ·The Guidance of the Theory of Marginal Industry Dilation to Our Investment in Eastern European Market | 第47-48页 |
| ·The Guidance of the Theory of Small-scale Technology and the Theory of Localized Technological Change | 第48-50页 |
| Chapter V The Investing Modes to the Eastern Europe and the Countermeasures | 第50-73页 |
| ·The Entry Modes of the Investment in Eastern European Market | 第50-64页 |
| ·Exporting Entry Mode--Building the overseas marketing channel | 第50-52页 |
| ·Contractual Entry Modes | 第52-55页 |
| ·Investment Entry Modes | 第55-64页 |
| ·The Countermeasures to the Foreign Investment | 第64-73页 |
| ·The Countermeasures by the Enterprises | 第65-70页 |
| ·The Countermeasures by Our Government | 第70-73页 |
| Chapter VI Conclusion | 第73-74页 |
| REFERENCES | 第74-76页 |
| ACKNOWLEDGEMENT | 第76-77页 |
