| Abstract | 第3页 |
| Ⅰ. Introduction | 第5-7页 |
| Ⅱ. About Cross-Border B2C E-Commerce | 第7-9页 |
| 2.1 Cross-border E-Commerce | 第7页 |
| 2.2 B2C model | 第7-8页 |
| 2.3 Cross-border B2C Platforms | 第8-9页 |
| Ⅲ. Introduction of the Chinese Cross-border B2C E-Commerce Industry | 第9-17页 |
| 3.1 The development of Chinese Cross-Border B2C E-Commerce industry | 第9-10页 |
| 3.2 Introduction of Alibaba group and its B2C platforms | 第10-11页 |
| 3.3 The present status of domestic import B2C E-Commerce platform | 第11-14页 |
| 3.4 The present status of domestic export B2C E-Commerce platform | 第14-17页 |
| Ⅳ. PEST Analysis of the Cross-border E-Commerce Industry in China | 第17-21页 |
| 4.1 Political and legal factors analysis | 第17页 |
| 4.2 Economic factors analysis | 第17-19页 |
| 4.3 Social factors analysis | 第19页 |
| 4.4 Technological factors analysis | 第19-21页 |
| Ⅴ. Analysis and Suggestions for Alibaba's Cross-border B2C Platform | 第21-35页 |
| 5.1 SWOT analysis on Tmall.hk | 第21-26页 |
| 5.2 SWOT analysis on Aliexpress.com | 第26-33页 |
| 5.3 Recommendations for the both cross-border platforms and Alibaba group | 第33-35页 |
| Ⅵ. Conclusion | 第35-36页 |
| References | 第36-37页 |
| Acknowledgement | 第37页 |
