| 摘要 | 第1-4页 |
| Abstract | 第4-7页 |
| 1 Introduction | 第7-9页 |
| ·Background of the Research | 第7页 |
| ·Purpose of the Study | 第7-8页 |
| ·Structure of the Thesis | 第8-9页 |
| 2 Literature Review | 第9-26页 |
| ·Theories Related to Culture | 第9-11页 |
| ·Theories Related to Politeness | 第11-18页 |
| ·Theories Related to Face | 第18-21页 |
| ·Theories Related to Business Negotiation | 第21-25页 |
| ·Summary | 第25-26页 |
| 3 Differences in Face Concept between China and US | 第26-33页 |
| ·Collectivisim VS.Individualism | 第27-28页 |
| ·Hierarchism VS.Egalitarianism | 第28-29页 |
| ·Relationship-orientation VS.Rule-orientation | 第29-31页 |
| ·Indirectness VS.Directness | 第31-32页 |
| ·Summary | 第32-33页 |
| 4 Investigation on Different Face Concepts' Impact on Sino-US Business Negotiation | 第33-49页 |
| ·Questionnaire | 第33-34页 |
| ·Purpose of the Questionnaire | 第33页 |
| ·Method | 第33-34页 |
| ·Question Analysis | 第34-44页 |
| ·Method | 第34-43页 |
| ·Analysis of the Qustionnaire's Result | 第43-44页 |
| ·Suggestions | 第44-47页 |
| ·Suggestions for Chinese Negotiators | 第44-46页 |
| ·Suggestions for American Negotiators | 第46-47页 |
| ·Summary | 第47-49页 |
| 5 Improvement of Cross-cultural Communication | 第49-53页 |
| ·Improvement of Cross-cultural Awareness | 第49-50页 |
| ·Improvement of Cross-cultural Communicative Competence | 第50-52页 |
| ·Different Values between Chinese and American People | 第50-51页 |
| ·Face Concept Inputting in Teaching | 第51-52页 |
| ·Summary | 第52-53页 |
| Conclusion | 第53-55页 |
| Bibliography | 第55-58页 |
| Publications During M.A. Study | 第58-59页 |
| Acknowledgements | 第59-60页 |
