| ABSTRACT | 第1-5页 |
| 摘要 | 第5-10页 |
| Chapter Ⅰ Introduction | 第10-14页 |
| ·The Background Knowledge | 第10-12页 |
| ·The Purpose and Structure of the Thesis | 第12-13页 |
| ·Studying Methods | 第13-14页 |
| Chapter Ⅱ The Evolution, Present Situation and Problems in China Refractories Industry | 第14-30页 |
| ·The Evolution of China Refractories Industry | 第14-19页 |
| ·1949-1952: Period of Economic Recovery | 第14-15页 |
| ·1953-1966: Period of Initial Development | 第15-16页 |
| ·1980 to 1998: Period of Reform and Opening-up | 第16-17页 |
| ·From 1998 Till Now: Period of Adjustment and Globalization | 第17-19页 |
| ·The Present Situation and Problems of China's Refractories Production | 第19-22页 |
| ·Overcapacity of Refractories Production | 第19-21页 |
| ·Lack of Economy of Scale | 第21-22页 |
| ·Irrational Product Mix. | 第22页 |
| ·High Refractories Consumption | 第22页 |
| ·The Present Situation and Problems on China's Refractories Export | 第22-30页 |
| ·The Present Situation on China's Refractories Export. | 第22-26页 |
| ·Problems in China's Refractories Export | 第26-30页 |
| Chapter Ⅲ SWOT Analysis on China's Refractories | 第30-41页 |
| ·Internal Environmental Analysis | 第31-36页 |
| ·Strengths | 第31-33页 |
| ·Weaknesses | 第33-36页 |
| ·External Environmental Analysis | 第36-41页 |
| ·Opportunities | 第36-39页 |
| ·Threats | 第39-41页 |
| Chapter Ⅵ Case Study: The Export Strategy of Puyang Refractories Co., Ltd | 第41-57页 |
| ·General Introduction to Puyang Refractories Co., Ltd | 第41-45页 |
| ·The Development of the Export of PRCO | 第45-46页 |
| ·The Export Strategy of Puyang Refractories Co., Ltd | 第46-57页 |
| ·Improvement of Managerial Level | 第47-48页 |
| ·Technological Innovation | 第48-51页 |
| ·The Independent Brand Strategy | 第51-52页 |
| ·The International Marketing Strategy | 第52-57页 |
| Chapter Ⅴ The Thinking on Export Strategy for China Refractories Industry | 第57-90页 |
| ·Strategic Adjustment on National Part | 第57-67页 |
| ·The Evolution of China's Foreign Trade Strategy. | 第57-58页 |
| ·The Positive Role of Export Oriented Strategy in the Development of National Economy. | 第58-60页 |
| ·The Negative Effects of Export Oriented Strategy on the Development of National Economy. | 第60-61页 |
| ·Adjustment of China's Export Oriented Strategy | 第61-67页 |
| ·Strategic Reform on Industrial Part | 第67-76页 |
| ·Adjust and Optimize the Industrial Structure. | 第68-69页 |
| ·Establish the Scientific and Technical Innovation System with Chinese Characteristics. | 第69-70页 |
| ·Foster Chinese Own Independent Brand. | 第70-71页 |
| ·Legislate the Industrial Development Policy of China's Refractories | 第71-72页 |
| ·Control and Administrate the Foreign Investment. | 第72-73页 |
| ·Encourage Chinese Refractories Companies to Go Abroad to Establish Production Branches and Sales Channels. | 第73-75页 |
| ·Train Professionals for International Marketing of Refractories. | 第75-76页 |
| ·Reengineering and Rationalization on Enterprise Part | 第76-90页 |
| ·Technological Innovation Strategy | 第76-80页 |
| ·Independent Brand Strategy. | 第80-82页 |
| ·Export Pricing Strategy | 第82-83页 |
| ·Export Product Strategy | 第83-85页 |
| ·International Marketing Strategy | 第85-90页 |
| Chapter Ⅵ Conclusion | 第90-92页 |
| REFERENCES | 第92-95页 |
| ACKNOWLEDGEMENT | 第95-96页 |
