| 摘要 | 第4-5页 |
| ABSTRACT | 第5页 |
| 1 Introduction | 第7-11页 |
| 1.1 Central Idea of the Thesis | 第7页 |
| 1.2 Reasons to Choose this Topic | 第7-9页 |
| 1.3 Framework of the Thesis | 第9-11页 |
| 2 Environment Analysis on Visa’s Business Development in China | 第11-23页 |
| 2.1 The Economic Benefits and Trends of Electronic Payment | 第11-14页 |
| 2.2 Credit Card Development in China | 第14-23页 |
| 2.2.1 History of the credit card development | 第14-17页 |
| 2.2.2 The scale of the credit card market in China | 第17-18页 |
| 2.2.3 Implications of the credit card market in China | 第18-20页 |
| 2.2.4 Current market shares and comparison with current competitors | 第20-23页 |
| 3 Visa’s Business Operation Analysis | 第23-35页 |
| 3.1 The Establishment of Visa, Inc. and its Business Operation | 第23-26页 |
| 3.1.1 Origination of Visa and its market establishment | 第23-24页 |
| 3.1.2 Visa’s operation in the United States and around the Globe | 第24-26页 |
| 3.2 Visa’s Operation in China | 第26-35页 |
| 3.2.1 The establishment of Visa China and its business operation | 第26-28页 |
| 3.2.2 Visa China’s competitive advantages | 第28-31页 |
| 3.2.3 Challenges to Visa’s market expansion in China | 第31-35页 |
| 4 Further Discussion on Visa’s Future Operation in China | 第35-46页 |
| 4.1 Suggestions and Recommendations | 第35-41页 |
| 4.2 Suggestions to the Credit Card Market in China | 第41-44页 |
| 4.3 Closure: Visa’s China Operation Going Forward | 第44-46页 |
| Reference | 第46-48页 |
| Appendix | 第48-49页 |
| Acknowledgement | 第49-50页 |
| Academic Papers Published | 第50-51页 |
| 中文详细摘要 | 第51-72页 |
