| 摘要 | 第4-5页 |
| Abstract | 第5页 |
| Acknowledgements | 第6-8页 |
| Introduction | 第8-18页 |
| Chapter One Review of Historical American Beauty Ideals | 第18-32页 |
| 1.1 Past Trends in U.S. Female Beauty | 第19-22页 |
| 1.2 The Rejection of Cosmetic Products in America | 第22-25页 |
| 1.3 The Signal of Trendsetters | 第25-28页 |
| 1.4 The Propaganda of Making up | 第28-32页 |
| Chapter Two Current Beauty Trends in Cosmetic Advertising | 第32-53页 |
| 2.1 The Emphasis on Anti-aging | 第33-38页 |
| 2.2 The Stress on Thinness | 第38-43页 |
| 2.3 The Prevalence of Sex Appeals | 第43-48页 |
| 2.4 The Generalization of Whitening | 第48-53页 |
| Chapter Three Further Exploration on Beauty Ideals | 第53-71页 |
| 3.1 The Exposure to Beauty Images | 第54-59页 |
| 3.2 Normalization of and Overadaptation to Beauty Ideals | 第59-63页 |
| 3.3 Negative Impacts Carried by Beauty Ideal Items | 第63-67页 |
| 3.4 Hidden Truth in the Cosmetic Advertisements | 第67-71页 |
| Conclusion | 第71-74页 |
| Works Cited | 第74-78页 |
