| Acknowledgements | 第1-5页 |
| Abstract | 第5-7页 |
| 摘要 | 第7-11页 |
| Chapter One:Introduction | 第11-14页 |
| ·Origin of the study | 第11-12页 |
| ·Objectives and significance of the study | 第12页 |
| ·Organization of the paper | 第12-14页 |
| Chapter Two:Literature Review | 第14-24页 |
| ·Intercultural Communication | 第14-17页 |
| ·Definition of intercultural communication | 第15页 |
| ·Potential problems in intercultural communication | 第15-16页 |
| ·Intercultural competence | 第16-17页 |
| ·Huizhou Culture | 第17-22页 |
| ·A presentation of Huizhou Culture | 第18-20页 |
| ·Huizhou Culture and Chinese traditional culture | 第20-22页 |
| ·Cultural globalization | 第22-24页 |
| Chapter Three: The Current International Promotion of Huizhou Culture | 第24-41页 |
| ·The current global promotion of Chinese culture | 第24-29页 |
| ·International culture promotion by means of education | 第25-26页 |
| ·International culture promotion by means of media | 第26-27页 |
| ·International culture promotion by means of commerce | 第27-28页 |
| ·International culture promotion by means of activities | 第28-29页 |
| ·Recent Huizhou Culture promotional situation and trends | 第29-35页 |
| ·Gradual decline of traditional values | 第32-33页 |
| ·Cultural promotion united with tourism and commerce | 第33-34页 |
| ·The culture activities supported by the government | 第34-35页 |
| ·Problems in the promotional strategies of Huizhou Culture | 第35-41页 |
| ·Language and culture obstacles in international promotion | 第35-37页 |
| ·Old-fashioned international promotion strategies | 第37-38页 |
| ·Distorted or incomplete explanation of Huizhou Culture | 第38-41页 |
| Chapter Four Suggested Strategies in Promoting Huizhou Culture | 第41-51页 |
| ·Modern interpretation of Huizhou Culture | 第41-42页 |
| ·Promotion based on Culture generalities | 第42-44页 |
| ·Target audience segmentation | 第44-45页 |
| ·The adaptation and localization of the ethnic culture | 第45-47页 |
| ·Rational integration of Huizhou Culture with tourism and commerce | 第47-49页 |
| ·Integrated marketing with a focus on new forms of media | 第49-51页 |
| Chapter Five Conclusion | 第51-53页 |
| ·Major findings of the study | 第51页 |
| ·Implications of the study | 第51-52页 |
| ·Limitation of the study and suggestions of the further research | 第52-53页 |
| Works Cited | 第53-55页 |
| Publications | 第55页 |
