| Acknowledgement | 第1-4页 |
| Chinese Abstract | 第4-5页 |
| English Abstract | 第5-7页 |
| Contents | 第7-9页 |
| A List of Figures and Tables | 第9-10页 |
| CHAPTER ONE INTRODUCTION | 第10-13页 |
| ·Background | 第10页 |
| ·Objectives of the Present Study | 第10-11页 |
| ·Significance of this Study | 第11-12页 |
| ·Organization of this Thesis | 第12-13页 |
| CHAPTER TWO LITERATURE REVIEW | 第13-28页 |
| ·Review of Aristotelian Rhetoric and Persuasion | 第13-18页 |
| ·Evolution of Contrastive Rhetoric | 第18-20页 |
| ·Previous Researches on Chinese-English Contrastive Rhetoric | 第20-23页 |
| ·Review of the Oriental and Occidental Persuasive Preferences for Persuasion | 第23-25页 |
| ·Summary of Literature Review | 第25-26页 |
| ·RESEARCH QUESTIONS | 第26-28页 |
| CHAPTER THREE METHODOLOGY | 第28-45页 |
| ·Theoretical Framework | 第28-33页 |
| ·Definitions of Related Terms and Concepts | 第28-29页 |
| ·Theoretical Basis for the Applications of Aristotle's Rhetorical Appeals | 第29-32页 |
| ·Contrastive Rhetoric | 第32-33页 |
| ·Corpus | 第33-34页 |
| ·Analytical Procedures | 第34-36页 |
| ·Quantitative Research of Persuasive Strategies | 第36页 |
| ·Sample Analysis | 第36-45页 |
| CHAPTER FOUR RESULTS AND DISCUSSIONS | 第45-56页 |
| ·Results | 第45-54页 |
| ·Persuasive Strategies Concerning the Logical Appeals | 第45-47页 |
| ·Persuasive Strategies Concerning the Emotional Appeals | 第47-49页 |
| ·Persuasive Strategies Concerning the Ethical Appeals | 第49-54页 |
| ·Factors Contributing to the Differences | 第54-56页 |
| ·Discussion of results from the rhetorical tradition | 第54-55页 |
| ·Discussion of results from socio-cultural aspects | 第55-56页 |
| CHAPTER FIVE CONCLUSION | 第56-60页 |
| ·A Summary of Findings | 第56-57页 |
| ·Implications for Intercultural Communication | 第57-58页 |
| ·Implications for EFL Pedagogy | 第58页 |
| ·Suggestions for Future Researches | 第58-60页 |
| BIBLIOGRAPHY | 第60-65页 |
| APPENDIX | 第65-67页 |
| 附录 | 第67-68页 |
