| 摘要 | 第1-13页 |
| Abstract | 第13-17页 |
| 1 Introduction | 第17-20页 |
| ·Research Context and Topic Selection | 第17-18页 |
| ·Research Context | 第17页 |
| ·Topic Selection | 第17-18页 |
| ·Research Significance | 第18页 |
| ·Research Method and Structure | 第18-20页 |
| ·Research Method | 第18页 |
| ·The Structure of Thesis | 第18-20页 |
| 2. Chinese Mainland Luxury Market | 第20-23页 |
| ·The Development of Chinese Mainland Luxury Market | 第20页 |
| ·The Characteristics of Chinese Mainland Luxury Market | 第20-21页 |
| ·Post-80s,The Brightly Potential Consumers of Chinese Mainland Luxury Market | 第21-23页 |
| 3. Literature Review | 第23-27页 |
| ·The Concept of Luxury | 第23-25页 |
| ·The Classic Study on Definition of Luxury | 第23-24页 |
| ·The Category of Luxury | 第24-25页 |
| ·Luxury Consumption Behavior | 第25-27页 |
| ·Culture Insights of Luxury Consumption Behavior | 第25页 |
| ·Confucianism and Luxury Consumption Behavior | 第25-27页 |
| 4. Research Design and Procedure | 第27-31页 |
| ·In-Depth Interview | 第27-28页 |
| ·Survey | 第28-29页 |
| ·Questionnaire Design | 第28页 |
| ·Sampling | 第28-29页 |
| ·Data Analysis | 第29-31页 |
| 5. Post-80s Attitudes towards Luxury Consumption in Chinese Mainland Luxury Market | 第31-55页 |
| ·Demographic Statistics of Survey Samples | 第31-33页 |
| ·Post-80s general perception of luxury | 第33页 |
| ·Culture Insights of Chinese post-80s' Attitudes towards Luxury Consumption | 第33-39页 |
| ·The Definition of Culture | 第33-34页 |
| ·Southeast Asian Confucian Tradition | 第34页 |
| ·Sub-Culture Based on Geographical Differences in China | 第34-38页 |
| ·Chinese Post-80s Sub-Culture Model Based on Regional Differences | 第38-39页 |
| ·Hypotheses Proposition | 第39页 |
| ·Data Analysis and Results | 第39-55页 |
| ·Validity Test | 第40页 |
| ·Validity Test | 第40-41页 |
| ·Factor Analysis | 第41-43页 |
| ·Post-80s Attitudes towards Luxury Consumption | 第43-44页 |
| ·Cluster Analysis | 第44-45页 |
| ·The Impact of Culture Dimensions to Clusters | 第45-49页 |
| ·Regional Differences Analysis | 第49-55页 |
| 6. Luxury Marketing in China | 第55-62页 |
| ·New Luxury | 第55页 |
| ·Descriptive Statistics of Post-80s Basic Luxury Consumption Behavior | 第55-59页 |
| ·Post-80s Attitudes towards Dilution Line of Luxury Brand | 第59-60页 |
| ·Post-80s Attitudes towards Discount on Luxury Goods | 第60-61页 |
| ·New Direction to The Success | 第61-62页 |
| 7. Conclusion and Discussion | 第62-66页 |
| ·Research Discovery and Managerial Significance | 第62-65页 |
| ·Research Discovery | 第62-64页 |
| ·Managerial Significance and Marketing Inspiration | 第64-65页 |
| ·Limitation and Future Research Direction | 第65-66页 |
| 附录 | 第66-71页 |
| 参考文献 | 第71-73页 |
