| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-7页 |
| LIST OF ABBREVIATIONS | 第7-17页 |
| Chapter Ⅰ Introduction | 第17-22页 |
| 1.1 Research background and significance | 第17-18页 |
| 1.1.1 Research background | 第17-18页 |
| 1.1.2 Research significance | 第18页 |
| 1.2 Research methods and objectives | 第18-19页 |
| 1.2.1 Research methods | 第18-19页 |
| 1.2.2 Research objectives | 第19页 |
| 1.3 literatures Review | 第19-21页 |
| 1.4 Research Structure | 第21-22页 |
| Chapter Ⅱ A brief introduction to Core competency | 第22-31页 |
| 2.1 The concept of core competency | 第22-24页 |
| 2.2 The features of core competency | 第24-31页 |
| 2.2.1 Theory of strategic diversification | 第25-26页 |
| 2.2.2 Cost leadership Strategy | 第26-27页 |
| 2.2.3 Product differentiation | 第27-29页 |
| 2.2.4 Focus Strategy | 第29-31页 |
| Chapter Ⅲ A brief introduction of third-party inspection companies | 第31-39页 |
| 3.1 Introduction of foreign third-party testing institutions | 第32-33页 |
| 3.2 Development history and current situation of third-party testing institutions at home and abroad | 第33-36页 |
| 3.2.1 Development history and current situation of third-party testing institutions in China | 第33-35页 |
| 3.2.2 Development history and current situation of third-party testing institutions overseas | 第35-36页 |
| 3.3 Analysis of the importance of the core competency of third-party testing companies | 第36-38页 |
| 3.3.1 Facilitate corporate strategies | 第36-37页 |
| 3.3.2 Improve the comprehensive competitiveness of enterprises | 第37页 |
| 3.3.3 Bring good economic benefits to enterprises | 第37-38页 |
| 3.4 Summary | 第38-39页 |
| Chapter Ⅳ The status quo and analysis of the core competency of W Inspection Company | 第39-46页 |
| 4.1 The status quo of W Inspection Company | 第39-40页 |
| 4.2 Porter' Five Forces Model | 第40-43页 |
| 4.2.1 Industry rivals | 第41页 |
| 4.2.2 Threat of New Entrants | 第41-42页 |
| 4.2.3 Threat of substitutes | 第42页 |
| 4.2.4 Bargaining power of suppliers | 第42页 |
| 4.2.5 Bargaining power of customers | 第42-43页 |
| 4.3 Analyses on the core competency of W Inspection Company | 第43-45页 |
| 4.3.1 Analysis on market competiveness | 第44页 |
| 4.3.2 Analysis on technology competitiveness | 第44页 |
| 4.3.3 Analysis on management competitiveness | 第44-45页 |
| 4.4 Summary | 第45-46页 |
| Chapter Ⅴ Existing problems in the competitiveness of W Inspection Company | 第46-54页 |
| 5.1 Inefficient strategic human resources management | 第46页 |
| 5.2 lack standardized technology | 第46-47页 |
| 5.3 Imperfect management system and weak cultural consciousness | 第47-49页 |
| 5.3.1 Lack a system to ensure the independence of financial accounting | 第47-48页 |
| 5.3.2 Inefficient human resource training system | 第48页 |
| 5.3.3 Poor publicity and cultural construction | 第48-49页 |
| 5.4 Ineffective CRM in W third-party Inspection Company | 第49-54页 |
| 5.4.1 Definition of C RM | 第49页 |
| 5.4.2 Components and Significance of C RM | 第49-52页 |
| 5.4.3 Ignorance of C RM within W third-party Inspection Company | 第52-54页 |
| Chapter Ⅵ countermeasures to enhance the core competency of W Inspection Company | 第54-72页 |
| 6.1 strategic measures of W Inspection Company | 第54页 |
| 6.1.1 Product differentiation | 第54页 |
| 6.1.2 Brand differentiation | 第54页 |
| 6.2 Main countermeasures to enhance the core competency of Inspection Company | 第54-72页 |
| 6.2.1 To strengthen the reserve of talents to drive strategic human resources management | 第54-56页 |
| 6.2.2 To improve the remuneration& incentive system | 第56-59页 |
| 6.2.3 To formulate operation instructions for each department and improve the company management and training effects | 第59-61页 |
| 6.2.4 To reinforce the construction of institutions and culture and increase the vitality of enterprises | 第61-65页 |
| 6.2.5 To improve the customer relation management (C RM) and enhance users’ experience | 第65-72页 |
| Chapter Ⅶ Conclusions and Prospect | 第72-74页 |
| 7.1 Major achievements | 第72-73页 |
| 7.2 Prospects | 第73-74页 |
| Bibliography | 第74-75页 |
