Aknowledgements | 第1-4页 |
Abstract | 第4-9页 |
Part Ⅰ:Introduction | 第9-17页 |
·Global media "tabloidization" wave | 第9-10页 |
·China's media "industrialization" process | 第10-12页 |
·China's current TV institutions (news program) network | 第12-14页 |
·One Hundred Best TV Programs Competition | 第14-15页 |
·Local dialect news program---Aledou Shuo Xin Wen | 第15-17页 |
Part Ⅱ:Minsheng News VS Public News VS Tabloid News Argument | 第17-22页 |
·Tabloid News | 第17页 |
·Public News | 第17-18页 |
·Minsheng News | 第18-20页 |
·My own research rationale | 第20-22页 |
Part Ⅲ:Research Methodology and Rationale | 第22-30页 |
·Discourse Analysis Development in Mass Communication | 第22-24页 |
·Discourse and Ideology and Social Power | 第24-26页 |
·Content analysis | 第26页 |
·Speech act theory and communicative structure | 第26-27页 |
·Semiotic analysis | 第27-29页 |
·My own research rationale | 第29-30页 |
Part Ⅳ:Semiotic Analysis of Minsheng Elements | 第30-33页 |
·Lead-in flash, studio setting, caption, logo | 第30-31页 |
·Anchorman | 第31-32页 |
·Eye-contact camera point-of-view | 第32-33页 |
Part Ⅴ:Content Analysis of Minsheng News | 第33-37页 |
·Content standard of Aledou Shuo Xin Wen | 第33页 |
·Western tabloid news categorization standard----Information Vs Entertainment | 第33-34页 |
·My own categorization on the roles of Aledou program | 第34-37页 |
Part Ⅵ:Micro-Semiotic-Textual Analysis | 第37-53页 |
·Methodology clarification | 第37-40页 |
·Conflict mediator example (governmental representation) | 第40-53页 |
Part Ⅶ:Macro Discursive Construction of Minsheng News Discourse | 第53-61页 |
·Theoretical framework (Van Dijk and Norman Fairclough) | 第53-55页 |
·Societal and national Level: three proximity policy/harmony society construction agenda/ eight honors and eight disgraces moral concepts | 第55-56页 |
·Local city construction level | 第56-57页 |
·Institutional level | 第57-59页 |
·Discussion | 第59-61页 |
Part Ⅷ:Additional Thoughts about Dialect and Local Culture | 第61-65页 |
·Dialect discourse in Aledou Shuo Xin Wen | 第61-63页 |
·Dialect and local culture | 第63-65页 |
Part ⅥⅢ:Conclusion and Possibilities for Future Research | 第65-68页 |
·Conclusion | 第65-66页 |
·Where and how far could the dialects (local cultures) go in Chinese Media (China)? | 第66-67页 |
·Localism vs Nationalism vs Globalism----A Matter of Balance | 第67-68页 |
Bibliography | 第68-72页 |
Appendix | 第72-77页 |