| Abstract | 第1-5页 |
| 内容摘要 | 第5-8页 |
| Chapter I Introduction | 第8-14页 |
| ·World Apple & Juice Production and Trade | 第8-11页 |
| ·China's Apple & Juice Production and Export | 第11-14页 |
| Chapter II Analysis of China's Apple & Juice Industry Competitive Advantages within the Framework of Porter's Diamond | 第14-38页 |
| ·Theory of Competitive Advantage of Nations | 第14-15页 |
| ·Analysis of China's Apple & Juice Industry Competitive Advantages | 第15-38页 |
| ·Factor Conditions | 第16-20页 |
| ·Demands in the Domestic Market | 第20-22页 |
| ·Related Supporting Industries | 第22-29页 |
| ·Competition within Industry | 第29-34页 |
| ·Government Policies | 第34-36页 |
| ·Chance Events | 第36-38页 |
| Chapter III Global Marketing Segmentation and Regional Import Policies | 第38-63页 |
| ·Global Marketing Segmentation for Apples and Juice Concentrate | 第38-40页 |
| ·Segmentation for Apples | 第38-39页 |
| ·Segmentation for Apple Juice Concentrate | 第39-40页 |
| ·Demand Features in the Major Markets | 第40-44页 |
| ·The European Union (EU) | 第40-42页 |
| ·The Commonwealth of Independent States (CIS | 第42-43页 |
| ·North America | 第43-44页 |
| ·Import Policies in the Regional Markets | 第44-50页 |
| ·Relative Trade Policies in the European Union | 第45-48页 |
| ·Policy Environment in North America | 第48-50页 |
| ·Analysis of China's Export Market | 第50-62页 |
| ·Analysis for China's Apple Export Market | 第50-56页 |
| ·Analysis of China's Apple Juice Export Market | 第56-62页 |
| ·Conclusion | 第62-63页 |
| Chapter IV Cases Study | 第63-71页 |
| ·Case I Shaanxi Huasheng's Marketing Expansion | 第63-67页 |
| ·Brief Introduction of the Company | 第63-64页 |
| ·Problems met during the Market Expansion | 第64-65页 |
| ·Analysis of the Problems | 第65-66页 |
| ·Solutions to the Problems | 第66-67页 |
| ·Conclusion | 第67页 |
| ·Case II SDIC Zhonglu's Success in Anti-dumping Suit | 第67-71页 |
| ·Company Introduction | 第67-68页 |
| ·The Background | 第68页 |
| ·Defending Process and Measures | 第68-70页 |
| ·Conclusion | 第70-71页 |
| Chapter V Further Thinking on International Competitiveness of China's Apples and Juice Concentrate | 第71-79页 |
| ·Government Efforts | 第71-73页 |
| ·Enhance the Function of Industry Associations | 第73-74页 |
| ·Possible Strategies for Growers Production and Enterprises Exportation | 第74-79页 |
| ·Trained and Fostered Professionals in the Apple Pomology | 第74-75页 |
| ·Market-oriented Planting Structure | 第75页 |
| ·Improve the Fruit Commercialization and Processing Level | 第75-76页 |
| ·Diversify Export Strategies in Different Markets | 第76-77页 |
| ·Establish Global Marketing Network | 第77-79页 |
| CONCLUSION | 第79-80页 |
| REFERENCES | 第80-84页 |
| ACKNOWLEDGEMENTS | 第84-85页 |
