Ⅰ.Foreword | 第1-11页 |
1.The paper’s research background | 第8页 |
2.Literature review | 第8-11页 |
Ⅱ.A general perspective on international business | 第11-14页 |
1.A brief introduction of international business and management | 第11-12页 |
2.The history of transnational corporation | 第12-14页 |
Ⅲ.Culture theory and its function in business communication and management | 第14-29页 |
1.The definition and nature of culture | 第14-15页 |
2.Level of culture | 第15-18页 |
3.The introduction of mainstream culture theories and their application in business dimension | 第18-23页 |
4.Cultural differences in selected countries and regions--- from business point of view | 第23-28页 |
5.The Unique Cultural Phenomena: face theory | 第28-29页 |
Ⅳ.Cross-cultural communication in business arena | 第29-37页 |
1.Communication and its process | 第29-30页 |
2.Verbal communication | 第30-31页 |
3.Non-verbal communication | 第31-32页 |
4.Cross-cultural negotiation | 第32-37页 |
5.A Case on business communication | 第37页 |
Ⅴ.Cross-cultural management | 第37-83页 |
1.Cross-cultural human resources management | 第37-67页 |
2.Cross-cultural organization management | 第67-83页 |
Ⅵ.Culture and Management in China | 第83-91页 |
1.China’s background information | 第83-86页 |
2.Managerial behavior in China | 第86-88页 |
3.Implications for managers | 第88-91页 |
Ⅶ.Conclusion | 第91-93页 |
Reference | 第93-96页 |
Acknowledgements | 第96-97页 |