| Acknowledgements | 第4-5页 |
| Abstract | 第5页 |
| 中文摘要 | 第6-8页 |
| Chapter Ⅰ Introduction | 第8-13页 |
| 1.1 Background | 第8-9页 |
| 1.2 Significance of Research | 第9-11页 |
| 1.3 Research methods and Thesis structure | 第11-13页 |
| Chapter Ⅱ New media in the US | 第13-23页 |
| 2.1 Definition of New media | 第13-14页 |
| 2.2 Dimension of New media | 第14-17页 |
| 2.2.1 Heavy flow of network information | 第14-15页 |
| 2.2.2 Strong interaction | 第15-16页 |
| 2.2.3 Passing through time and space | 第16-17页 |
| 2.2.4 Convenience in information release | 第17页 |
| 2.3 New media in the US | 第17-23页 |
| 2.3.1 United States Internet users and average time users spend on social platforms | 第17-19页 |
| 2.3.2 The most popular US sites based on share of visits and leading social media sites based on share of market visits | 第19-23页 |
| Chapter Ⅲ New media - grassroots politics breaks traditional electoral politics | 第23-32页 |
| 3.1 Internet and new media are supplemental tools to fundraising | 第24-25页 |
| 3.2 New media contributes to candidates' political marketing | 第25-26页 |
| 3.3 New media's impact over voter's political behavior | 第26-30页 |
| 3.3.1 Social networking site and new media technology attract young people to join in electoral politics | 第26-28页 |
| 3.3.2 The emerging media attracts minorities' attention | 第28-29页 |
| 3.3.3 voter's usage of Internet technology affects election process | 第29-30页 |
| 3.4 New media's impacts over presidential election acts | 第30-32页 |
| 3.4.1 New media affects electoral management | 第30-31页 |
| 3.4.2 New media's impact on Federal Campaign Finance Law | 第31-32页 |
| Chapter Ⅳ The usage of new media in 2016 Democratic Party presidential primary | 第32-46页 |
| 4.1 Hillary Clinton attached importance to new media subjectively | 第32-33页 |
| 4.2 The usage of new media prompts fundraising | 第33-36页 |
| 4.3 Internet political marketing is the key to winning democratic nomination | 第36-41页 |
| 4.3.1 Using social media for political propaganda | 第36-39页 |
| 4.3.2 Connecting voters via social media | 第39-41页 |
| 4.4 New media influences voter's political behavior | 第41-43页 |
| 4.4.1 Attracting young women voters to vote | 第41-42页 |
| 4.4.2 Attracting minorities groups to vote | 第42-43页 |
| 4.5 Working on Presidential campaign announcement for more votes | 第43-46页 |
| Chapter Ⅴ Conclusion | 第46-49页 |
| Limitation of Study | 第49-50页 |
| References | 第50-53页 |
