Acknowledgements | 第1-4页 |
Abstract | 第4-5页 |
摘要 | 第5-7页 |
Chapter One Introduction | 第7-16页 |
·Political Communication –A Political Perspective | 第8-14页 |
·Overview of Political Communication | 第9-11页 |
·Mass Media –the Leading Actor | 第11-14页 |
·Media and Statges of Human Communication Development –A Sociological Perspective | 第14-16页 |
·McLuhan & Griffin’s Theory on Human Communication Development | 第14-15页 |
·Media-based Stages of Political Communication Development | 第15-16页 |
Chapter Two Stages and Transitional Periods Previous to the New Stage Political Communication Development | 第16-24页 |
·The Pre-Media Stage | 第16-17页 |
·The Transitional Period to the Stage of Relatively Conventional Media | 第17-18页 |
·The Stage of Relatively Conventional Media | 第18-22页 |
·The First Dominator - Industrially Printed Newspapers and Periodicals | 第18-20页 |
·The Co-dominator –Radio Broadcast | 第20-21页 |
·A Third Co-dominator –TV Broadcast | 第21-22页 |
·The Transitional Period to the Neo Stage | 第22-24页 |
Chapter Three The Internet and the New Stage of Political Communicati Development | 第24-40页 |
·E-politics on the Rise | 第24-25页 |
·Close Relevance between the Attributes of E-politics and the Internet | 第25-40页 |
·Interaction | 第26-30页 |
·Civilianization | 第30-35页 |
·Individualization | 第35-37页 |
·Immediacy | 第37-40页 |
Chapter Four Obama and the New Stage of Political Communicati Development | 第40-55页 |
·Highly “Cyberized”: Obama’s Publicity Means | 第40-50页 |
·The Establishment of a Communication Platform on the Web | 第41-44页 |
·The Virtualization of Election Materials | 第44-45页 |
·On-line Interaction with Voters | 第45-46页 |
·Mobilization of Volunteers and Voters on the Web | 第46-50页 |
·Attributive Relevance between Obama’s Supporters, the Internet and His Means | 第50-55页 |
·Cultural Diversity –Wide Coverage & Cultural Compatibility –Interaction | 第51-53页 |
·Unbalanced Knowledge Structure & Different Information Acquisibilities Approachability & Mass-orientation –Civilianization & Individualization | 第53页 |
·Limited Time –Timeliness –Immediacy | 第53-54页 |
·Sensitivity toward Social Changes –Representing Change –the Internet as an Emergi Medium | 第54-55页 |
Chapter Five Conclusion | 第55-57页 |
Bibliography | 第57-62页 |